Senior Product Manager
Mesa Labs Career•Lakewood, CO
•Onsite
About The Position
The Senior Product Manager is responsible for leading the development and execution of comprehensive product and marketing strategies for Mesa's continuous and environmental monitoring product portfolio. This role requires a strategic thinker with a deep understanding of market dynamics, customer needs, and competitive positioning. The Senior Product Manager will drive product launches, optimize go-to-market strategies, and collaborate cross-functionally to ensure alignment across the organization. This position supports Mesa's Calibration Solutions business, which uses advanced metrology principles to enable customers to measure and calibrate critical parameters in applications such as Environmental and Process Monitoring, Dialysis, Gas Flow, Air Quality, and Torque Testing.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in product marketing, with a proven track record of successful product launches and strategic marketing initiatives.
- Strong analytical skills with proficiency in data analysis and market research.
- Excellent written and verbal communication skills, with the ability to convey complex ideas clearly.
- Proven leadership skills with experience managing cross-functional teams.
- Proficiency in marketing automation tools and CRM platforms.
- Creative problem-solving abilities and a results-driven mindset.
- Proficiency in development tools such as JIRA, Confluence.
- Familiarity with IoT architecture, cloud platforms and SaaS deployment models.
Nice To Haves
- Preferred MBA with prior experience in industrial B2B for connectivity devices
- Experience with environmental or continuous monitoring systems, sensor hardware, or data acquisition platforms a plus
Responsibilities
- Create and implement integrated strategic and marketing plans that align with overall business objectives.
- Bring commercial thought leadership for the product line to position for growth and expansion.
- Utilize a mix of marketing channels (digital, content, social media, events) to reach target audiences effectively.
- Conduct in-depth market research in the continuous/environmental monitoring space to identify trends, customer insights, and competitive landscape.
- Define and articulate product positioning and value propositions based on market findings from regulated end-users (pharma, biotech, healthcare).
- Define and manage product definition, scope, acceptance criteria, backlog prioritization in collaboration with internal and external development teams.
- Serve as the primary commercial-to-development bridge translating customer needs to user and product requirements.
- Partner with engineering and QA to coordinate milestone gates, ensuring launch readiness aligns with V&V compliance and 21 CFR Part 11 compliance.
- Lead the planning and execution of product launches, coordinating with engineering, quality, operations sales, and marketing teams.
- Develop launch strategies that maximize market impact and drive customer adoption.
- Collaborate with product development, sales, and customer success teams to ensure cohesive messaging and product alignment.
- Act as the primary liaison between marketing and other departments, facilitating communication and project alignment.
- Work closely with finance and operations leading revenue and demand forecasting.
- Mentor and guide junior marketing team members, fostering professional development and knowledge sharing.
- Lead cross-functional teams in executing marketing initiatives and projects.
Benefits
- Competitive wages
- Potential bonus opportunities
- Equity awards
- Commission
- Comprehensive benefits package
- Eligible for benefits the first day of the month after you start
- Tiered Medical, Dental and Vision Insurance options
- Health savings (HSA) accounts
- Healthcare & dependent care flexible spending (FSA) accounts
- Company paid short term and long-term disability (unless covered by a state disability plan)
- Company paid life insurance and AD&D
- Flexible Time Off Policy
- Paid sick leave of 48 hours per calendar year
- Eligible employees may receive four (4) weeks paid Care Giver leave after 1 year of service or in accordance with state leave laws
- 401(k) plan that provides a 4% Safe Harbor company match on a 4% employee contribution that begins on Day 1
- Employee Wellness and Financial Assistance Resources through Cigna and NY Life
- Nine (9) paid company holidays per year
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What This Job Offers
Job Type
Full-time
Career Level
Senior
