Senior Product Manager - Alto Professional

inMusic•Cumberland, RI

28d•Onsite

About The Position

The Senior Product Manager for Alto Professional drives the end-to-end product lifecycle for live sound and sound reinforcement hardware. This includes active loudspeakers, portable PA systems, powered subwoofers, live sound mixers, and wireless audio gear. The ideal candidate bridges live sound engineering, market research, and business strategy to conceive, design, and deliver accessible, high-value audio solutions for gigging musicians, DJs, venues, and sound operators.

Requirements

5+ years of experience in product management in the MI Professional Audio market
BS or BA degree in Audio Technology, Business, Marketing, or related field; equivalent work experience considered
Hands-on experience using professional audio equipment including loudspeakers, subwoofers, mixers, amplifiers, microphones, signal processors, or live sound systems
General understanding of relevant loudspeaker technologies, including transducers, amplification, DSP/limiting concepts, voicing, system tuning, and directivity control
Strong understanding of the professional audio and musical instrument markets and key channel partners, including competitive products, customer needs, and industry trends
Familiarity with professional loudspeaker, mixer, amplifier, microphone, DSP, and portable PA product categories
Experience working with sales, marketing, dealers, distributors, artists, contractors, consultants, or end users in the professional audio industry
Experience participating in product demonstrations, customer evaluations, trade shows, training events, or other customer-facing activities
Understanding business principles including scheduling, cost, margin, profit, return on investment, and market positioning
Advanced experience with Microsoft office suite, Adobe creative suite, Jira, and AI platform use for product management

Nice To Haves

Working knowledge of loudspeaker system design, acoustic measurements, and performance evaluation sufficient to partner with and guide acoustics development activities
Ability to interpret objective acoustic data and relate measurements to real-world product performance and customer experience
Demonstrated ability to translate customer needs and market opportunities into successful product concepts
Existing knowledge of Alto Professional products and competing PA loudspeaker brands is a plus

Responsibilities

Product Strategy & Roadmap Ownership: Monitor trends in live sound, DJ gear, portable PA systems, and commercial sound reinforcement to identify market gaps and competitive threats (e.g., JBL, QSC, Mackie, Behringer). Maintain and execute a multi-year product roadmap that aligns with Alto Professional’s positioning of high-output, feature-rich live sound equipment at accessible price points. Evaluate return on investment (ROI), target retail price points, volume forecasts, and gross margin targets for proposed new products.
Technical Specifications & Design Direction: Concept products using relevant tools to create 2D or 3D concept imagery, feature lists, competitive and financial analysis to seek approval for new concepts driven out of the roadmap or executive direction. Create the document defining the product including user features, engineering, firmware, app, and hardware specifications—defining key features such as driver sizes, amplifier class/wattage, DSP features, Bluetooth/wireless capability, and IO configurations. Draft detailed competitive matrices ensuring each new product concept meets competitive standards and seek features and/or cost differentiation. Work directly with internal and external EE/ID/ME/SW and project management development teams to refine product development during prototyping stages. Conduct hands-on testing of early acoustic samples, DSP voicings, gain staging, and physical durability in office and under real-world gigging conditions providing direction and decision making for the development team.
Cross-Functional & Vendor Execution: Maintain continuous communication with overseas contract manufacturers’ project managers and engineering teams to resolve design through manufacturing challenges in conjunction with Alto Project management. Use workflow tools (e.g., SharePoint and Jira) to manage project document control and communications.
Go-To-Market (GTM) & Commercialization: Collaborate with brand marketing and graphics teams to create product naming, packaging callouts, web copy, sales decks, and promotional videos. Execute Marketing handoff meetings and support regional sales personnel for channel sell-in support. Present new product lines at major industry events (e.g., NAMM) and conduct technical training for internal sales reps and retail partners.
Lifecycle & Quality Management: Evaluate customer reviews, support team reports, and return data to implement running firmware updates or hardware refinements. Manage product transitions and phase-outs as next-generation models are introduced.