Senior Product Manager, The Roku Channel

Roku•Santa Monica, CA

3d•Hybrid

About The Position

Roku is seeking a Senior Product Manager for The Roku Channel on the Roku OS. This role is responsible for the streaming-service experience of The Roku Channel on Roku’s flagship platform. The ideal candidate will think like a streaming service operator, be customer-obsessed, understand discovery and engagement, and balance viewer experience with content and monetization goals. The role involves defining and delivering experiences to help viewers find content quickly, encourage repeat viewership, and showcase Roku’s evolving content catalog. Collaboration with Design, Engineering, Data/Analytics, Recommendations/Personalization, and Content Strategy/Programming teams is essential.

Requirements

8+ years of product management experience with increasing scope and cross-functional impact.
Strong streaming services background (AVOD/SVOD/FAST) - experience owning customer journeys and business outcomes for a streaming app or service.
Demonstrated success driving engagement and retention through discovery improvements, merchandising strategy, and personalization-informed experiences.
Experience partnering closely with Content/Programming teams and translating content goals into scalable product experiences.
Proven collaboration with ML/recommendations teams and comfort balancing editorial curation with personalization and experimentation.
Strong analytical skills: defining KPIs, building measurement plans, and using data to guide prioritization and iteration (funnels, cohorts, content-level performance, experiments).
Excellent product judgment and UX sensibility for content-rich UIs (home, navigation, rails, content details).
Technical fluency: comfortable working with APIs, data pipelines, experimentation frameworks, and client performance considerations.
Exceptional communication and stakeholder leadership skills; ability to influence decisions across Product, Design, Engineering, Data, Search, and Content teams.
Bachelor’s degree required.
AI literacy and curiosity. You have either 1) tried Gen AI in your previous work or outside of work or 2) are curious about Gen AI and have explored it.

Nice To Haves

Technical degree a plus.

Responsibilities

Own The Roku Channel roadmap for Roku OS end-to-end, defining and delivering a multi-quarter vision across key streaming journeys including discovery, navigation, content details, and engagement loops.
Champion streaming-service craftsmanship by identifying friction and opportunities across time-to-content, selection rate, and repeat engagement, balancing viewer delight with business goals.
Prioritize initiatives based on viewer insights, content strategy, company goals, and data to ensure the delivery of high-ROI experiences.
Be intensely data-driven by defining KPIs and success criteria, forming hypotheses, and running experiments to drive measurable lifts in engagement, retention, and monetization.
Partner deeply with UX to design intuitive, high-performing experiences that balance usability, editorial storytelling, and personalization.
Lead execution with Engineering by translating strategy into PRDs, aligning scope and milestones, and delivering high-quality features on predictable timelines.
Operationalize programming and merchandising by working with Content Strategy/Programming to translate launches, tentpoles, and seasonal moments into scalable merchandising patterns.
Collaborate with Recommendations/Personalization teams to integrate ML-powered discovery, balancing editorial intent, personalization, and experimentation.
Partner with the Search team to ensure The Roku Channel content is discoverable and effectively represented across search entry points and results.
Monitor and optimize performance by tracking dashboards, cohorts, and content-level insights, iterating post-launch to drive sustained KPI improvements.
Communicate with clarity by aligning stakeholders across Product, Design, Engineering, Data, and Content, and surfacing tradeoffs and decisions with executive-ready narratives.