Senior Product Manager, Shop

Alo Yoga•Beverly Hills, CA

About The Position

This role owns the product discovery domain, encompassing everything from home, search, and browse through Product Listing Pages (PLP), Product Detail Pages (PDP), and the add-to-cart functionality. The Senior Product Manager will be the single point of accountability for how customers discover and decide what to buy, including searching, browsing, filtering, comparing products, reading reviews, evaluating sizing and fit, and adding items to their cart. This is a high-visibility, cross-functional role collaborating with Engineering, Product/UX Design, Site Merchandising, and Marketing, with significant influence over conversion, discovery quality, and customer purchasing confidence.

Requirements

6+ years in product management, with significant experience owning product discovery surfaces (site search, browse, or PDP) end-to-end.
Proven track record in retail e-commerce, ideally at a DTC or omnichannel apparel/lifestyle brand with an elevated customer experience standard.
Experience unifying digital and physical retail into one seamless discovery experience (e.g., surfacing store availability on PDP), with potential exposure to international or localized catalog content.
Hands-on experience with Shopify, including its storefront and content architecture.
Strong quantitative instincts, with experience running structured A/B tests to validate hypotheses.
Strong grounding in modern product discovery and delivery practices, with a bias for action oriented toward measurable customer and business outcomes.
Deep curiosity about the customer and their jobs-to-be-done during the discovery and decision-making process.
Excellent verbal and written communication skills, with the ability to communicate effectively with both technical and non-technical partners.
Ability to present to senior leadership.
Leads with kindness, gives and receives feedback well, and brings energy to the team.
Passion for the health and wellness industry and for retail e-commerce.

Nice To Haves

Experience with search solution vendors, such as Bloomreach.

Responsibilities

Own Shop end-to-end, including home, search, browse, PLP, PDP, and the add-to-cart action, serving as the single point of product accountability for this space.
Set and lead the roadmap for Shop, from discovery through delivery, in close partnership with the Shop Engineering team's leadership.
Define and track success metrics for Shop, such as search success and conversion, zero-results rate, filter and refinement effectiveness, PLP-to-PDP click-through, add-to-cart rate, and Average Order Value (AOV).
Measure the customer and business impact of shipped features, not just on-time delivery.
Lead roadmap development and planning for Shop, translating business priorities into a sequenced, prioritized roadmap, and clearly communicating trade-offs.
Partner diplomatically with Site Merchandising, Marketing, and other business stakeholders to align on priorities and scope, negotiating trade-offs, sequencing, and deferring lower-priority requests.
Manage and influence third-party vendors critical to product discovery (e.g., search, personalization, recommendations platforms; ratings and reviews providers), ensuring roadmap alignment and product enhancements.
Partner with Product peers on the Buy and Native App teams to align roadmaps and sequencing for initiatives spanning domains.
Utilize hands-on fluency in Shopify's storefront and content architecture, and the broader vendor ecosystem, to evaluate build-vs-buy decisions and navigate platform dependencies.
Maintain a sharp understanding of international and localized discovery complexity, including market-specific catalogs, assortments, and content.
Own the presentation, structure, and experience of product information (sizing/fit, materials, shipping and returns details) with the UX Design partner to drive purchase conviction.
Ensure Engineering and Design teammates are solving the right underlying problems by identifying root causes beyond surface-level symptoms.