Senior Product Manager, SEO

Rocket Companies•Washington, DC

7d•$159,500 - $273,100

About The Position

This posting will be open until November 30, 2026. Applications received after this date may not be considered. Millions of people turn to Redfin each year to find their next home. Search is where that journey starts, and it's changing fast. Generative AI and conversational search are transforming how renters discover listings and neighborhoods, and the old SEO playbook no longer cuts it. Winning now means combining technical excellence, structured data, content strategy, product architecture, and AI visibility. The Senior Product Manager, Rentals SEO is responsible for growing organic search traffic across Redfin Rentals, Rent.com and Apartment Guide. You'll identify, prioritize, and deliver SEO opportunities across all three properties, working closely with engineering, product counterparts, analytics, marketing, and other partners to improve organic search performance and take market share from competitors. This is an individual contributor role, reporting to the Senior Director, Product - SEO.

Requirements

5+ years of technical and product-led SEO expertise, including hands-on use of rank tracking (e.g. Nozzle), SEO platforms (e.g. Semrush, Ahrefs), and AI search visibility tools (e.g. Profound).
Strong data fluency - comfortable writing SQL (by hand or LLM) independently to investigate performance and surface opportunities.
Proven experience translating product/SEO requirements into engineering-ready stories and acceptance criteria.
Strong stakeholder management, including with senior and executive leaders, and the ability to manage multiple workstreams across product, engineering, analytics and marketing.
Experience managing SEO across large-scale consumer sites or marketplaces, ideally in rentals, real estate, or another inventory-driven business.

Nice To Haves

Experience using Claude (or similar) to automate analysis, reporting or documentation;
Python proficiency for data analysis/visualization.
Experience leading SEO strategy and execution across multiple brands at once.

Responsibilities

Set and deliver the SEO product strategy and roadmap across Redfin Rentals, Rent.com and Apartment Guide, prioritizing opportunities to grow traffic, rankings and market share.
Translate opportunities into clear requirements for engineering, and partner with them from discovery through measurement.
Maintain the SEO backlog for each site, balancing impact, effort and business priorities.
Define success metrics forecast, and own performance reporting (traffic, rankings, competitive standing, project impact etc) for your properties, with regular updates to stakeholders on progress, risks and investment needs.
Drive SEO initiatives beyond on-site product work, including internal linking and digital PR.
Partner with Analytics and Data Engineering to improve reporting and opportunity sizing.
Monitor competitors and the search landscape to spot where the properties can gain or defend share.