Senior Product Manager – Retail Media Relevancy & Agentic Monetization

Criteo • Toronto, ON

13d • Hybrid

About The Position

We are looking for a Senior Product Manager to own Retail Media relevancy and the next generation of Sponsored Products monetization as shopping moves from static search grids to more intent‑driven and conversational experiences. You will be responsible for making sure our ads are highly relevant, trusted by shoppers and retailers, and ready to surface in AI‑driven discovery experiences (natural‑language search, onsite assistants), while protecting and growing our Retail Media revenue.

Requirements

• 5 to 8+ years in Product Management, ideally on search, recommendations, ads, or other ML‑powered products.
• Proven track record owning complex, technical product areas end‑to‑end.
• Comfortable working with data, experiments and metrics to drive decisions.
• Able to translate ambiguous, technical topics into clear problem statements and simple narratives.
• Strong cross‑functional collaborator; you know how to work with engineering, data, design, sales and clients.
• Calm, structured and pragmatic when dealing with high‑visibility issues.

Nice To Haves

• Background in ad tech, ecommerce, marketplaces or Retail Media is a strong plus.

Responsibilities

• Lead Sponsored Products relevancy: Define the vision and roadmap for how we decide which products to show, and in what order, across Retail Media search and browse experiences. Balance relevancy, revenue, and user experience when making product decisions. Align paid ads with retailer organic experiences to ensure overall relevancy consistency. Define what “good” looks like then experiment directly with interested clients and iterate. Work with data science and engineering to improve our matching logic, and to monitor performance over time.
• Enable monetization of new discovery and AI experiences: Define how Sponsored Products should appear in new discovery surfaces (e.g., natural‑language search, onsite assistants), with a focus on trust, clarity and utility. Clarify where monetization is appropriate, and what safeguards are needed so ads feel native and non‑disruptive. Work across Product, R&D, GTM and Legal to bring early pilots to market and turn learnings into a scalable roadmap.
• Be the single point of contact for Retail Media relevancy: Act as the go‑to PM for relevancy questions and escalations from commercial and retailer teams. Maintain clear, concise documentation (strategy one‑pagers, PRDs, decision logs) that makes the scope easy to understand for internal and external stakeholders. Communicate progress, trade‑offs and impact in a way that is honest, data‑driven and easy to follow.

Benefits

• Learning, mentorship & career development programs.
• Health benefits, wellness perks & mental health support.
• Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.
• Work from home allowance ($71.00)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed