Senior Product Manager, Product Management (Anterior Interbody Portfolio)

VB Spine, LLC•Leesburg, VA

5h•$110,000 - $135,000

About The Position

The Senior Product Manager, Product Management (Anterior Interbody Portfolio) will lead full product lifecycle management, including launch planning, commercialization, multi-generational road mapping, and end-of-life strategy. This role involves defining portfolio strategy encompassing positioning, pricing, market access, procedure development, and go-to-market execution. The position requires close collaboration with R&D, Clinical, and Regulatory teams to ensure alignment with customer needs and brand strategy, and to establish and oversee clinical evidence generation and claims strategy to support adoption and reimbursement. The role also involves developing and executing long-range strategic plans and annual marketing plans, participating in integrated business planning, establishing pricing strategies, and developing commercial models, channel strategy, and sales enablement. The Senior Product Manager will manage marketing budgets, contribute to P&L performance, translate commercial strategy into demand forecasts, partner with Supply Chain and Operations, and lead lifecycle transition planning. Additionally, the role includes leading market research and competitive analysis, maintaining relationships with KOLs, conducting financial and operational analyses, establishing KPIs, and providing strategic direction and expertise to the sales organization. This includes developing sales training programs, directing marketing communications strategy, and evaluating commercial program effectiveness. The position also involves mentoring, developing, and influencing across the business, building organizational alignment, making high-impact decisions, and recommending procedural and process improvements.

Requirements

Bachelor’s degree required
6+ years of professional experience required
Strong strategic thinking, analytical, and problem-solving skills
Ability to influence cross-functional teams in a highly matrixed environment
Excellent communication, presentation, and interpersonal skills
Experience managing multiple projects and priorities while delivering on timelines
Ability to make sound business decisions in a fast-paced, evolving environment
Strong proficiency in Microsoft Office, including Excel and PowerPoint

Nice To Haves

MBA preferred
3+ years of medical device and/or product marketing/sales experience preferred
Ability to travel as needed to support business initiatives, customer engagement, and industry events

Responsibilities

Lead full product lifecycle management, including launch planning, commercialization, multi-generational road mapping, and end-of-life strategy.
Define portfolio strategy encompassing positioning, pricing, market access, procedure development, and go-to-market execution.
Participate in new product development through close collaboration with R&D, Clinical, and Regulatory to ensure alignment with customer needs and brand strategy.
Establish and oversee clinical evidence generation and claims strategy to support adoption and reimbursement.
Develop and execute long-range strategic plans and annual marketing plans aligned with business objectives and growth targets.
Participate in integrated business planning processes, aligning commercial expectations with operational capabilities.
Establish pricing strategy (including contract pricing) to optimize revenue, margin, and competitive positioning.
Develop and advise on commercial models, channel strategy, and sales enablement to support business expansion and optimization.
Manage marketing budgets and contribute to P&L performance through disciplined investment decisions.
Translate commercial strategy into accurate demand forecasts by incorporating market trends, sales inputs, inventory data, competitive dynamics, and product lifecycle changes.
Partner closely with Supply Chain and Operations to align demand plans with manufacturing capacity, supply continuity, and inventory targets.
Proactively identify and mitigate risks related to supply disruption, excess inventory, backorders, and product obsolescence.
Lead lifecycle transition planning (new launches, product updates, phase-outs) to minimize inventory exposure and write-offs.
Lead market research and competitive analysis to identify growth opportunities, evolving customer segments, and emerging industry trends.
Maintains relationships with KOLs and translates insights into current and future business strategy.
Conduct detailed financial and operational analyses (market share, margins, inventory performance, channel mix) to inform strategy.
Establish KPIs and success metrics; conduct post-launch and portfolio performance reviews to drive continuous improvement.
Provide clear, prioritized strategic direction and technical/clinical expertise to the sales organization.
Develop comprehensive sales training and education programs for internal teams, customers, and KOLs.
Direct marketing communications strategy and channel optimization to maximize reach and adoption.
Evaluate effectiveness of commercial programs and refine tactics to improve impact.
Mentors, develops and influences across the business, intentionally building strong cross-divisional relationships.
Build organizational alignment around portfolio priorities and resource allocation.
Make high-impact decisions that influence business performance, operational stability, and long-term growth.
Able to routinely make decisions which may affect immediate operation and have a company-wide impact.
Recommends procedural and process improvements and helps to remove obstacles to team accomplishments.