Senior Product Manager, Measurement, Planning & Optimization
About The Position
BranchLab is building the future of healthcare commercialization. BranchLab is a healthcare AI company focused on predicting health outcomes to improving how regulated organizations make decisions. Our mission is to enable better healthcare decisions by applying AI in a way that is privacy-safe, rigorous, and designed for real-world use. THE OPPORTUNITY We’re hiring a Senior Product Manager to own our Measurement, Planning & Optimization product. You’ll define how we: Ingest and standardize fragmented measurement data Connect media exposure to healthcare outcomes Surface insights, KPIs, and recommendations Enable smarter planning and budget optimization through artificial intelligence This is a 0→1, high-impact role at the core of our product strategy.
Requirements
- 3-5+ years in product management, ideally in data-heavy or analytics products
- High energy, high agency working style
- Experience building and working with AI products and agentic workflows
- Strong comfort with:
- Data pipelines, messy datasets, and multi-source systems
- Defining metrics, KPIs, and insight frameworks
- Ability to operate in ambiguity and turn complexity into clear product direction
- Demonstrated ability to operate effectively in fast-paced, early-stage environments with evolving priorities and limited structure
Nice To Haves
- Experience in adtech, martech, or healthcare data
- Familiarity with measurement platforms (e.g., CrossIX) or DSPs
- Experience with AI/agent-driven UX
Responsibilities
- Build the measurement layer
- Productize data ingestion, standardization, and reporting across multiple sources
- Create a unified data model
- Define a system that connects audiences, media, and outcomes
- Define insights & recommendations
- Establish KPIs that drive actionable recommendations
- Shape an agent-first experience
- Enable users to ask questions across media + commercial data and get insights with visuals
- Lead cross-functionally
- Partner with engineering, design, data, and GTM to bring the product to life
Benefits
- Competitive Salary & Comprehensive Benefits
- Small, Agile Team – Your work will have a direct impact
- Equity Opportunities – Grow with the company
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
