Senior Product Manager - Marketing & Communications

Accenture Federal Services•Washington, DC

About The Position

At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people. Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations. Join Accenture Federal Services, a technology company within global Accenture. Recognized as a Glassdoor Top 100 Best Place to Work, we offer a collaborative and caring community where you feel like you belong and are empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more. Join us to drive positive, lasting change that moves missions and the government forward! We’re seeking a Senior Product Manager with demonstrated experience leading the strategy, development, and optimization of large scale email marketing products or platforms. You will help to define product requirements and deliver measurable improvements to federal outreach, engagement, and citizen experience. This role owns the product vision, messaging strategy, roadmap, and end-to-end execution for marketing and communications initiatives. You will shape products and communication flows that improve public awareness, program participation, and mission outcomes—while increasing delivery velocity, operational efficiency, and team effectiveness.

Requirements

8+ years of experience in digital product management and/or marketing, including responsibility for defining product roadmaps, gathering user and stakeholder requirements, and managing iterative delivery within an Agile environment.
Hands on experience with email marketing systems, customer engagement tools, or CRM platforms, and a proven ability to integrate email capabilities into broader outreach and communications campaigns
Strong requirements definition: user stories, acceptance criteria, workflows, messaging needs
Experience with Agile methodologies and backlog management tools (Jira, Azure DevOps)
Ability to use analytics (web, email, campaign, behavioral) to validate and optimize decisions
Experience conducting user research, usability testing, and message testing with federal audiences
Understanding of compliance, accessibility, plain language, and audit requirements
Strong leadership, analytical abilities, and stakeholder management skills are required, along with experience guiding cross functional teams and communicating progress to senior leadership.

Nice To Haves

5+ years in big tech, SaaS, or communications-focused environments
1+ year experience leveraging AI for content optimization, research, or product insights
Experience in regulated industries, federal environments and/or commercial industries
Master’s or advanced degree

Responsibilities

Deliver features and communication workflows that measurably improve engagement, comprehension, and completion rates
Reduce citizen confusion, support requests, and process friction through clearer content and better workflows
Maintain prioritized backlogs tying user needs, communications strategy, and delivery outcomes together
Leverage data, segmentation, and testing methodologies to inform product decisions and ensure email initiatives align with comprehensive audience engagement strategies.
Serve as the primary point of contact across Agile/SAFe teams supporting digital services, outreach, and communications
Define product requirements, user stories, acceptance criteria, and messaging needs for citizen-facing digital content
Prioritize backlog and roadmap based on customer impact, mission goals, accessibility requirements, and operational risk
Maintain traceability from communication needs and policy changes through delivery, testing, and validation
Conduct structured discovery with federal stakeholders, SMEs, and end users to validate messaging, workflows, and content needs Marketing & Communications Integration
Shape content strategy and delivery mechanisms for emails, outreach campaigns, notifications, web content, and educational materials
Partner with comms, marketing, and program teams to translate complex policy and technical concepts into clear, actionable guidance
Ensure all messaging meets federal plain language, 508 accessibility, and compliance standards
Support design and A/B testing of communication flows to improve clarity, adoption, and citizen satisfaction Data-Driven Decision Making
Use analytics, survey insights, and engagement metrics to identify friction points and optimize communication touch points
Define and track communication and experience success metrics; validate outcomes post-launch
Conduct landscape and benchmark research to inform messaging strategies and product direction Cross-Functional Collaboration
Partner closely with engineering, UX, content, marketing, and program leadership to align product and outreach objectives
Drive cross-team alignment to ensure communications and features support compliance, policy needs, and security standards
Reduce ambiguity by translating federal program goals into clear requirements for design, content, and development teams Stakeholder Engagement
Deliver concise, data-backed updates to executives and federal program leads on progress, risks, and trade-offs
Build trust through transparent communication, reliability, and consistent delivery
Serve as a strategic liaison between technical teams, communications staff, and mission owners