Senior Communications and Marketing Manager

Studio Museum in Harlem•New York, NY

3d•$80,000 - $90,000

About The Position

The Studio Museum in Harlem is seeking a strategic, creative and entrepreneurial Senior Communications and Marketing Manager to lead the development and execution of integrated communications and marketing strategies that elevate the Museum’s visibility, strengthen its brand, and deepen engagement with diverse audiences. This role oversees digital marketing, content development, and campaign management to support exhibitions, programs, fundraising initiatives, and institutional priorities. The ideal candidate is equally creative and analytical and understands the power of storytelling in the arts. They bring traditional and digital marketing skills that will translate into impact for the Studio Museum, for the art world, and for the broader cultural field. This critical thinker will identify opportunities to align paid, earned, and owned media opportunities with the mission, vision, and values of the Studio Museum. They are excellent at developing consistent, effective, and cohesive messaging that articulates a compelling story to elevate the brand across the broader community as well as with specific target audiences.

Requirements

Creative Vision – Commitment to innovation in the digital marketing and creative storytelling sphere as well as passion for bringing the voices and ideas of artists of African descent to audiences around the city and across the globe.
Commitment – to the mission and values of the Studio Museum in Harlem.
Collaborative – works well with others at all levels of the organization as well as with key external stakeholders
Cultural Intelligence – exhibits an understanding of cultural nuances and demonstrates commitment to building trust and credibility through authentic storytelling
Initiative – takes self-directed, appropriate action to influence outcomes and or drive progress and positive change.
Strong knowledge of SEO, SEM, social media, and email marketing
Creative thinker with strong writing, copy editing, and project management skills.
Experience with Content Management Systems
Excellent in written and verbal English communication skills
Exceptional interpersonal communication skills paired with a positive attitude essential.
Bachelor’s degree in marketing, communications, art history or another related field required
5+ years of marketing experience (agency or in-house) creating/managing digital content required - preferably for a museum, arts organization, editorial platform, or consumer brand
2+ years digital marketing experience.

Nice To Haves

Interest in and familiarity with global contemporary art and/or African – American art preferred

Responsibilities

Oversee and partner on monthly and quarterly storytelling initiatives and creative development for original and curated content across social media, email, and the website, ensuring fresh and engaging content to support the Museum’s exhibitions and public programming
Assist editorial efforts by drafting and/or editing copy for digital media platforms including but not limited to social media, email, web, video, and audio
Maintain brand presence, quality of brand voice, and consistency of brand messaging across platforms.
Plan and manage, internally or with external partners, all digital marketing efforts including display, paid search, email, and influencer/community engagement campaigns.
Coordinate cross-departmentally to develop, plan, and execute brand and growth marketing initiatives
Track, analyze and report on website and paid search metrics to inform original content creation opportunities
Collaborate with marketing agencies and external partners as needed.
Evaluate emerging digital marketing and social media trends. Provide thought leadership and perspective for adoption where appropriate.
Supervise Digital Producer and Senior Digital Media and Communications Coordinator
Manage marketing budget effectively
Support Director of Media and Communications with departmental administrative needs
Other duties as assigned