Senior Product Manger, Growth
About The Position
Marvin Behavioral Health is looking for a Senior Product Manager, Growth to own the strategies and systems that help more people find, start, and stick with the care they need. You'll sit at the intersection of product, marketing, data, and AI - driving acquisition, activation, and retention across our member journey, from first touchpoint through ongoing engagement in care. This role has a strong AI focus: you'll help build and grow AI-powered features across the product, and you'll use AI tools yourself to prototype and move fast. This is a hands-on, hybrid role based out of one of our hubs (LA, NYC, Denver, or SF) for someone who thinks in funnels and cohorts, moves fast on experiments, and cares deeply about the outcomes behind the metrics.
Requirements
- 5-8+ years of product management experience, with a track record of owning growth, acquisition, or lifecycle-focused work
- Demonstrated success running structured experiments (A/B tests, funnel optimization) and using data to drive prioritization
- Comfort working directly with SQL or analytics tools (e.g., Amplitude, Mixpanel, Looker, Clarity, Tableau) to self-serve insights
- Strong cross-functional collaboration skills - you can align engineers, designers, marketers, and clinicians around a shared plan
- Excellent written and verbal communication; you can turn ambiguous problems into clear specs and roadmaps
- Comfortable prototyping with AI tools (e.g., Claude, ChatGPT, or similar) to quickly test ideas, mock up flows, or explore feature concepts before involving engineering
- A genuine interest in healthcare, mental health, or mission-driven consumer products
Nice To Haves
- Experience shipping AI-powered product features (recommendation engines, conversational interfaces, personalization, etc.)
- Experience in healthcare, telehealth, or another regulated/trust-sensitive industry
Responsibilities
- Own and improve the end-to-end growth funnel: awareness → sign-up → intake → first session → ongoing active engagement
- Identify the biggest levers for growing active users and deepening product usage, and build a prioritized roadmap of experiments and features
- Design, launch, and analyze A/B tests across onboarding, matching, scheduling, and re-engagement flows to drive activation and repeat usage
- Partner closely with Engineering, Design, Data, Marketing, and Clinical Operations to ship and expand features that increase member engagement
- Define and track north-star and guardrail metrics centered on active users (WAU, feature adoption rate, sessions per active member, churn) alongside acquisition metrics
- Identify underused features or care touchpoints and drive initiatives to expand their reach and adoption across the member base
- Develop AI-powered features (e.g., intelligent matching, personalized nudges, conversational intake) that drive activation and engagement
- Translate qualitative member feedback and quantitative data into clear product requirements
- Build a strong testing culture - clear hypotheses, rigorous measurement, fast iteration
- Balance growth goals with the sensitivity and trust required in behavioral health, ensuring experiments never compromise member care or safety
Benefits
- Competitive salary, equity, and benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
