Senior Product Manager, eCommerce

Open Farm•Toronto, ON

5h•CA$100,000 - CA$130,000•Hybrid

About The Position

At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. Headquartered in Toronto and with team members across the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment. As Sr. Product Manager – E-Commerce, you will own the end-to-end product experience across our Shopify ecosystem, with a strong focus on our subscription and auto-ship business. You will work closely with Engineering, Design, Marketing, CX, and Operations to identify opportunities, prioritize initiatives, and ship high-impact features that improve conversion, retention, and customer lifetime value. You will be responsible for evolving the acquisition, onboarding, and lifecycle experience of subscribers, optimizing recurring revenue, subscription journeys, and long-term customer engagement to drive sustainable growth.

Requirements

5+ years of Product Management experience in e-commerce preferably within DTC
Hands-on experience managing Shopify platform
Proven experience working with subscription or recurring revenue models
Strong analytical and data-driven decision-making skills
Demonstrated ability to lead cross-functional initiatives
Experience driving conversion rate optimization and experimentation
Excellent communication and stakeholder management skills

Responsibilities

Own the end-to-end Shopify and subscription product experience, including PDPs, checkout, subscriptions, meal plans, customer accounts, and post-purchase flows.
Define and maintain the e-commerce product roadmap, aligning platform initiatives with business goals across acquisition, retention, AOV, and LTV.
Lead optimization of the subscription lifecycle, from acquisition and onboarding to renewal, pause/cancel, and win-back, to maximize recurring revenue.
Partner closely with Acquisition Marketing to ensure landing pages, checkout flows, and post-purchase onboarding optimize for new customer conversion, CAC payback, and LTV.
Partner cross-functionally with Engineering, Design, Marketing, CX, and Operations to translate business needs into scalable product solutions.
Drive experimentation and conversion rate optimization, including A/B testing, personalization, bundles, and upsell/cross-sell initiatives.
Build and own comprehensive product dashboards covering: conversion funnel, subscription adoption, churn by cohort/plan, AOV trends, post-purchase engagement, and recurring revenue metrics.
Leverage analytics platforms (Amplitude, Tableau, Looker, Shopify analytics) to measure user behavior, identify bottlenecks, validate hypotheses, and measure post-launch impact.
Own the evaluation, implementation, and optimization of Shopify apps and integrations, including subscriptions, CRM, reviews, search, and loyalty platforms.
Ensure platform performance, reliability, and scalability, proactively managing technical debt, upgrades, and operational risks.
Comfort leveraging AI tools to accelerate insights, research, UX ideation, CRO testing, and site/product changes.
All other duties, as assigned.