Cipher)

Dotdash Meredith•New York, NY

1d•$145,000 - $170,000•Hybrid

About The Position

As a Senior Product Manager in Ad Tech at People Inc, you will lead a scrum team dedicated to enhancing programmatic capabilities, driving innovative monetization strategies, and improving our ad stack architecture. You will collaborate with product managers, engineers, and business stakeholders to scale and optimize our ad tech platform. Your work will directly impact critical business outcomes such as operational efficiency, channel visibility, and campaign effectiveness, while contributing to meaningful revenue growth and better user engagement. This role partners closely with Platform Operations leadership to translate activation strategy into scalable product capabilities and partner integrations. We are seeking a strategic thinker with hands-on product management experience in digital advertising, preferably in a scaled exchange. You should excel in a collaborative, fast-paced environment and enjoy tackling complex challenges. This position offers remote work flexibility; however, if you reside within a commutable distance to one of our main offices in New York, Des Moines, Birmingham, Los Angeles, Chicago, or Seattle, the expectation is to work from the office three times per week.

Requirements

Bachelor’s degree in Business, Computer Science, Engineering, Marketing, Information Systems, or a related field required.
4+ years of product management experience in digital advertising, advertising technology, or related technology fields.
Experience working with programmatic advertising ecosystems, including DSPs, SSPs, ad exchanges, identity solutions, and ad-serving technologies.
Demonstrated experience leading agile product development processes and managing cross-functional scrum teams.
Experience collaborating with engineering, operations, revenue, analytics, and commercial stakeholders to deliver scalable platform capabilities.
Proven ability to prioritize competing business and technical requirements in fast-paced environments.
Strong understanding of programmatic advertising workflows, bidstream mechanics, SSP/DSP integrations, and ad stack architecture.
Knowledge of identity frameworks, audience activation, taxonomy-based targeting, and campaign optimization methodologies.
Ability to analyze complex datasets and leverage insights to inform roadmap prioritization and product decisions.
Strong technical fluency with APIs, integration workflows, reporting structures, and platform interoperability concepts.
Familiarity with Agile methodologies, sprint planning, backlog management, and modern product development practices.
Excellent communication, organizational, stakeholder management, and cross-functional collaboration skills.
Ability to operate effectively in highly collaborative and evolving environments while balancing strategic thinking with executional detail.

Nice To Haves

Preferred experience supporting scaled advertising exchanges, audience activation platforms, or curation-focused advertising solutions.
Experience working with external technology partners and managing integration-based product initiatives preferred.
Experience with scaled exchanges, including technical understanding of integration nuances with leading DSPs and SSPs, such as request and response structures, targeting capabilities, and reporting.
Experience working closely with revenue operations, sales teams, and advertising clients, especially in a curation motion.
Experience with agentic tools and LLM-driven emerging technologies.
Experience with emerging AI technologies, agentic workflows, MCP frameworks, or LLM-enabled tooling preferred.

Responsibilities

Lead the execution of the D/Cipher ad tech product roadmap by managing a cross-functional scrum team focused on DSP/SSP integrations, activation scalability, and platform enablement capabilities.
Drive programmatic integration initiatives across external DSP and SSP partners, including onboarding new capabilities, improving interoperability, and optimizing real-time activation and reporting workflows.
Partner with Platform Operations, Revenue, Sales, Measurement, and Engineering teams to operationalize taxonomy- and identity-based activation strategies.
Support monetization initiatives by translating business requirements into scalable product enhancements that improve targeting performance, campaign measurement, and yield optimization.
Enhance platform capabilities that enable scalable activation across multiple external partners without increasing complexity.
Contribute to the evolution of partner integrations, including emerging technologies such as Model Context Protocol (MCP), agentic workflows, and AI-driven interoperability solutions.
Communicate roadmap priorities, product updates, integration progress, and measurable outcomes to internal stakeholders and leadership teams.
Drive alignment through clear documentation, prioritization frameworks, sprint planning, and cross-functional collaboration.