Senior Product Manager - Digital Experience

Varsity Brands

8d•Hybrid

About The Position

Varsity Brands is building a modern digital experience that serves every athlete, coach, parent, and program—from first season to final championship. We’re looking for a customer-obsessed Senior Product Manager to own and evolve the end-to-end digital journey, turning complex team-sports purchasing into a fast, intuitive experience—and extending beyond commerce into a community and “memory” platform that deepens long-term engagement. This is a high-impact role at the intersection of growth, digital transformation, and product leadership, with clear accountability for measurable business outcomes.

Requirements

7–12+ years of Product Management experience, with deep exposure to digital commerce, marketplace, and/or community platforms
Proven ability to take products from customer insight through launch to measurable results
Strong fluency in analytics, experimentation, and KPI-driven product development
Track record translating ambiguous, emotionally complex customer problems into clear roadmaps
Exceptional written communication (able to align executives and engineers through strong product narratives)
Comfort operating in high-growth environments where speed and quality are both expected

Nice To Haves

Experience with B2B2C, configurable products, and/or complex, supply-chain-integrated commerce
Background building community, social engagement, or content/memory features
Familiarity with subscription, loyalty, or retention mechanics
Experience with licensed brand ecosystems and premium brand presentation
MBA or equivalent business experience

Responsibilities

Lead product strategy and execution across the digital experience, including: End-to-end digital journey: discovery, configuration, checkout, fulfillment, and post-purchase engagement
Complex purchasing made simple: guided flows for team configuration, roster management, customization, fundraising, event support, and subscription/recurring models
Customer insight → roadmap: VOC sessions, journey mapping, ethnographic/field research, and behavioral analytics to define the right problems and build the right solutions
Narrative-driven product development: write PR/FAQ-style narratives to align stakeholders before requirements and delivery
Mobile-first, accessible UX: partner closely with UX to deliver an experience that works equally well for a busy coach, an athletic director, and a first-time parent
Community & memory platform: features that connect teams and families (shared spaces, media organization by team/season/player, coach-to-family communications), linking commerce to ongoing engagement
Measurement and experimentation: define and drive KPIs (e.g., conversion rate, AOV, LTV, repeat purchase rate, digital adoption, contribution margin), plus A/B testing and analytics instrumentation
Cross-functional leadership: partner with Engineering, Data, Supply Chain, Sales, Licensing, and Marketing; coordinate with major brand partners (e.g., Nike, adidas, Under Armour) to ensure premium digital representation
High-accountability execution: operate effectively in a PE-backed environment with clear ROI expectations and quarterly OKRs