Senior Product Manager, Core CRM Platform
About The Position
The Senior Product Manager for the Core CRM Platform owns the foundation that enables our sales teams to operate with connected data, consistent workflows, and reliable insights. You’ll be responsible for shaping a platform that is stable, scalable, and flexible to support high-quality execution across retail and foodservice teams. Your work will focus on evolving the CRM to deliver a connected, intuitive seller experience; aligning workflows, data, and integrations that power how sales teams plan, execute, and sell. You’ll partner closely with sales teams, engineering, and data teams to modernize how information moves through the system, strengthen data quality, and transform the CRM configuration model to power a modern sales experience across teams. This role is ideal for someone who enjoys transformative platform product management, clarifying the essential capabilities, simplifying the ecosystem, and shaping the CRM as a connection point that enables great sales experiences. You will help position the CRM platform as a catalyst for better planning, execution, and decision making across the organization.
Requirements
- 5+ years in product management or related fields (engineering, design, data, research)
- Bachelor’s degree or equivalent practical experience
- Demonstrated success shaping and shipping digital products that meet user needs and deliver business impact
- Proficiency in modern discovery and delivery practices
- Strong analytical thinking, with comfort using data and experimentation in decision making
- Clear, compelling communication across technical and non-technical audiences
- Ability to balance multiple priorities and make thoughtful trade-offs in complex environments
- Agile Methodology
- Application Development
- Business Processes
- Business Value Creation
- Change Management
- Influencing
- Microsoft Azure
- Microsoft Office
- Negotiation
- Process Improvement Plans
- Risk Mitigation Strategies
- Software Development
- Software Development Life Cycle (SDLC)
- Strategic IT
- Vendor Management
- Waterfall Model
- Currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Nice To Haves
- Experience building or managing platform products that serve multiple teams or business units
- Familiarity with CRM systems or customer-data platforms (any technology stack)
- Exposure to integration design, data modeling, or workflow orchestration
- Product Thinking - Connects user needs, business context, and technology into clear direction.
- Customer Insight - Builds deep understanding of behaviors and workflows; translates insight into opportunities.
- Analytical Judgment - Defines success metrics, uses data to focus the team, and applies experimentation to validate decisions.
- Influence & Communication - Brings clarity to ambiguity and guides alignment across teams.
- Execution Excellence - Balances long-term direction with near-term delivery; ensures quality, speed, and reliability.
- Learning Mindset - Adapts to new information; embraces iteration and continuous improvement.
- Collaborative Leadership - Builds strong partnerships with engineering, design, data, and operations; fosters inclusive teamwork.
Responsibilities
- Own the vision, outcomes, and roadmap for the Core CRM Platform that underpins sales execution across retail and foodservice teams
- Define the most important platform problems to solve, balancing stability, scalability, and flexibility
- Establish clear success metrics tied to platform reliability, data quality, adoption, and downstream experience enablement
- Build new pathways to utilize the CRM to drive new sales experiences
- Lead discovery through system analysis, partner input, data review, and experimentation to identify the highest-leverage platform improvements
- Translate insight into a clear, prioritized roadmap and well-defined product requirements
- Partner closely with engineering to deliver platform capabilities that are robust, extensible, and aligned to long-term architecture goals
- Use performance data and feedback to guide iteration, reduce friction, and improve platform health over time
- Improve the architecture, data flows, and integrations that power the sales experience
- Strengthen data quality, consistency, and accessibility across systems
- Define a configuration model that supports different sales motions and teams without introducing unnecessary complexity
- Ensure the platform enables downstream product teams to build high-quality sales experiences efficiently
- Align with sales, engineering, data, and adjacent product teams on priorities, dependencies, and shared outcomes
- Communicate platform trade-offs and decisions with clarity, especially where stability, speed, and flexibility must be balanced
- Contribute to a culture of learning, accountability, and continuous improvement within the product organization
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
