Senior Product Manager, Content Platform, MyHealthTeam

Swoop Airlines and Aviation • San Francisco, CA

7h • $180,000 - $195,000 • Hybrid

About The Position

This role is responsible for setting the strategy for a high-leverage product area, specifically focusing on the content platform and email CRM ecosystem. The Senior Product Manager will define and communicate a compelling product vision and strategy, translate needs into a prioritized roadmap, and establish guiding principles for content creation, management, discovery, and distribution. The role involves leading the content platform by owning its strategy, roadmap, and execution, evolving the content model, and building scalable tooling for editorial teams. Additionally, the role advances email CRM capabilities by owning their strategy and roadmap, improving workflows, and driving personalization. The position requires leading through influence, driving clarity on tradeoffs, building strong relationships with stakeholders, and mentoring other product managers. The ultimate goal is to scale richer content and more relevant distribution without scaling manual effort.

Requirements

• 5+ years of product management experience, including ownership of platform, systems-heavy, workflow-heavy, or multisided products
• A track record of setting product strategy, driving execution through ambiguity, and delivering measurable outcomes across a complex cross-functional organization
• Experience with CMS platforms, page builders, component libraries, editorial tools, publishing workflows, content discovery products, or related platform capabilities
• Familiarity with email CRM platforms, ESP tooling, segmentation, and email personalization — or strong demonstrated ability to ramp quickly in adjacent domains
• Experience turning manual processes into scalable, reusable product capabilities that serve both internal users and member-facing experiences
• Strong ability to partner with engineers on content models, rendering systems, CMS limitations, data structures, integrations, and admin tooling
• Deep collaboration skills with editorial and operational teams — you can translate workflow pain into sharp product opportunities and requirements
• Strong instincts around scalability, usability, consistency, maintainability, and progressive platform evolution
• A highly analytical and customer-oriented attitude — thoughtful about prioritization, experimentation, instrumentation, and interpreting results
• Excellent written and verbal communication skills, with the ability to influence senior stakeholders and drive alignment without direct authority
• Demonstrated product leadership, including mentoring teammates, improving team practices, or raising the quality of product thinking around you
• Genuine care for building trustworthy experiences in a mission-driven health environment

Nice To Haves

• Applications without a cover letter will not be considered.

Responsibilities

• Set strategy for a high-leverage product area
• Define and communicate a compelling product vision and strategy for the content platform and email CRM ecosystem.
• Translate company and member needs into a prioritized, outcome-oriented roadmap spanning near-term execution and longer-term platform capabilities.
• Establish the principles, success measures, and decision frameworks that guide investment across content creation, management, discovery, and distribution.
• Identify opportunities to simplify the ecosystem, reduce operational complexity, and create reusable capabilities across communities and channels.
• Own the product strategy, roadmap, and execution for our content platform and discovery systems.
• Define and evolve the content model to support richer, more personalized article experiences without custom implementation for every use case.
• Build scalable tooling that helps editorial teams publish faster, with less manual effort and greater visual and structural consistency.
• Create platform capabilities that enable content reuse, modular assembly, automated updates, and flexible presentation across sites and surfaces.
• Use data, experiments, user research, and qualitative feedback to improve time-to-publish, content quality, discoverability, reuse, and member engagement.
• Design systems that generate structured data to power recommendations, personalization, search, and other downstream experiences.
• Partner with Engineering and Design on the evolution of rendering systems, component libraries, CMS capabilities, admin tooling, and platform architecture.
• Own the product strategy and roadmap for email CRM tooling and workflows in partnership with the Email Team.
• Identify and eliminate friction in email production, approval, deployment, and measurement workflows.
• Improve targeting and segmentation capabilities so the Email Team can reach the right members with the right content.
• Drive personalization improvements that increase relevance and engagement across email programs.
• Connect upstream content investments to email, ensuring structured content and metadata can power better inbox experiences.
• Partner with Engineering and Marketing on deliverability infrastructure, list hygiene, consent, compliance, and operational scalability.
• Drive clarity on tradeoffs across member value, editorial workflow needs, business impact, technical complexity, and long-term maintainability.
• Build strong working relationships with senior stakeholders and create alignment across teams with different goals and operating rhythms.
• Communicate product strategy, decisions, progress, risks, and outcomes clearly to both technical and nontechnical audiences.
• Establish effective discovery and delivery practices that help teams move quickly while maintaining quality and learning from results.
• Mentor and support other product managers through structured problem-solving, prioritization, customer focus, and strong product craft.
• Represent the needs of members and internal users in strategic planning and product decisions.

Benefits

• High-performance, high-fun, zero bureaucracy culture
• Opportunity to shape product infrastructure behind better health content at scale
• Work on foundational systems with broad organizational leverage
• Directly improve how people navigating chronic and rare conditions access information, support, and connection
• Define strategy for systems behind meaningful health experiences
• Lead the organization toward a more scalable, relevant, and trustworthy content ecosystem

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed