Senior Product Manager, Content Discovery Innovation

Roku•San Jose, CA

4d•Hybrid

About The Position

Roku is seeking a Senior Product Manager, Content Discovery Innovation to join the Viewer Experience Product team. This is a greenfield initiative focused on the intersection of creative content, technical execution, and business impact. The role involves defining and driving the product vision for innovative, platform-native interactive experiences that go beyond traditional streaming, creating new ways for viewers to engage with content on Roku. The Product Manager will partner closely with engineering, UX, content, and advertising stakeholders to translate creative concepts into shippable products with reusable platform capabilities. This role requires strong technical intuition to assess feasibility, complexity, and scalability, as well as experience with non-subscription monetization models like advertising and partnerships. The position offers executive-level visibility and the opportunity to shape the future of interactive entertainment on a large streaming platform. The ideal candidate has a builder mentality, creative thinking, and a passion for innovation at scale, thriving in ambiguous, zero-to-one environments.

Requirements

10+ years of product management experience, with a track record of building and launching net-new products or features from concept to market.
Experience at a platform company (e.g., streaming, gaming, mobile, or connected TV) with a deep understanding of platform-level product development.
Strong technical acumen with the ability to assess and build complexity, make informed tradeoffs, and communicate effectively with engineering teams.
Demonstrated experience with non-subscription monetization models, including advertising, sponsorships, or content-driven revenue strategies.
Familiarity with interactive media, cross-platform storytelling, or innovative content formats.
Experience working in ambiguous, fast-paced environments where creative problem-solving and independent judgment are essential.
Excellent communication and stakeholder management skills, with the ability to influence across content, engineering, and business teams.
Ability to synthesize user insights, market trends, and business data into a compelling product vision.
Advanced and demonstrable skills with generative AI tools or workflows applied to content creation or product development.
Passion for entertainment, streaming, and creating experiences that delight viewers.

Responsibilities

Define and own the product roadmap for platform-native interactive content experiences on Roku.
Translate creative concepts and business opportunities into clear product requirements, user stories, and prioritized backlogs.
Collaborate with engineering leads to evaluate technical feasibility, complexity, and timelines for new feature builds.
Partner with content, advertising, and business teams to develop monetization strategies beyond subscriptions, including ads, sponsorships, and partnerships.
Work cross-functionally with UX designers, engineers, and content producers across San Jose and Santa Monica to deliver cohesive product experiences.
Build reusable product frameworks and toolkits that other Roku teams can leverage for future interactive initiatives.
Drive product development from ideation through launch, iterating based on data, user feedback, and business performance.
Present product strategy, progress, and results to executive leadership with clarity and confidence.
Stay current on emerging trends in interactive media, gaming, generative AI, and cross-platform storytelling to inform the product vision.
Champion a culture of experimentation and rapid prototyping within the team.