Senior Product Manager, Content Conversion

Roku•San Jose, CA

3d•Hybrid

About The Position

Roku is seeking a Senior Product Manager for Content Conversion to join their Home and Discovery team. This role will focus on building experiences that help users more easily choose and engage with content across the Roku platform. The position is responsible for the critical conversion moment, aiming to turn user intent into streaming sessions, subscriptions, or prevent missed opportunities. This is a high-impact, high-visibility role for someone ready to define the future of content conversion at Roku, especially as content catalogs grow, user expectations evolve, and AI opens new possibilities for personalization and content understanding. The role involves leveraging AI agents and smart tools to assist with tasks like drafting and analysis, while human direction, judgment, and accountability are paramount. Candidates should demonstrate how they've used AI, agents, or automation to improve speed, quality, and impact, and possess strong problem-framing, AI-guidance, output-checking, and rapid learning skills, coupled with curiosity, adaptability, and sound judgment.

Requirements

10+ years of product management experience, with a focus on consumer-facing discovery, content, or entertainment products and a track record of moving business metrics.
Proven ownership of lower-funnel or conversion product areas, including developing the strategy, defining the problem, building the roadmap, running experiments, and demonstrating measurable outcomes.
Deep understanding of users through direct conversations, behavioral data, and qualitative signals rather than relying solely on reports.
Data fluency and experimental rigor, including comfort with A/B testing, metric definition, and statistical validity, and the judgment to know when to trust data and when to question it.
Ability to create clarity and drive progress in ambiguous environments with limited information.
Demonstrated ability to earn alignment from engineering, design, and stakeholders through credibility and clear reasoning.
Strong written and verbal communication skills, including the ability to write a crisp spec, defend a roadmap trade-off, and present recommendations to leadership.
Experience in streaming, media, TV, or large-scale entertainment platforms.
Familiarity with entitlements, subscription, or ad-supported business models.
Experience leveraging generative AI tools in day-to-day workflows and stages of the development lifecycle.
Advanced and demonstrable skills with generative AI tools or workflows applied to product management.

Responsibilities

Own the product strategy and roadmap for content conversion, defining the vision, priorities, and roadmap across the lower-funnel conversion experience and leading expansion to new types of platform content.
Drive conversion outcomes by owning the metrics that define success in this area, including content conversion rate, bounce rate from details pages, and revenue per conversion, and build a roadmap explicitly tied to moving them.
Optimize the supporting content experience by defining how trailers, clips, and other supporting media serve the conversion moment, and how they should evolve to reduce bounce and increase a user's intent to stream.
Own watch options and entitlements, ensuring users can find, understand, and act on their viewing options with minimal friction at the moment of decision, and own the strategic trade-offs that maximize value across watch options.
Lead rigorous experimentation end-to-end by designing and owning A/B tests from hypothesis through decision, defining primary and guardrail metrics before tests launch, and driving every test to a concrete product or roadmap decision.
Identify and close conversion gaps using qualitative and quantitative signals to find where users are dropping off and why, then build solutions with clear, data-backed impact estimates.
Collaborate early with engineering, design, data science, and monetization to shape plans before they are final so teams are building together.
Communicate with clarity and precision by writing crisp specs, strategies, and updates, and presenting trade-offs and recommendations to leadership with confidence.
Proactively keep stakeholders informed by surfacing progress, risks, and blockers early with specific impacts, clear options, and a recommended path.