Senior Product Manager, AI Creative Products

Serhant•New York, NY

1d•$180,000 - $200,000•Onsite

About The Position

SERHANT. is seeking a Senior Product Manager to define and build a new generation of AI-powered creative products for SERHANT. ID Lab and SERHANT. Studios. This role owns product strategy for how premium real estate marketing and studio content - brand identities, listing collateral, photography, video, and social campaigns - is conceived, produced, and distributed with AI in the loop. Reporting directly to the Chief Technology Officer, this role will own product strategy from discovery through launch and iteration, partnering closely with the department heads of ID Lab and Studios alongside engineering, design, and brokerage stakeholders to turn craft-driven creative services into scalable products for agents, clients, and developers. The mandate has two connected halves. The first is operational: building products that make ID Lab and Studios materially faster and more efficient at producing high-end creative work, from intake and briefing through production, review, and delivery. The second is self-serve: giving SERHANT. agents more robust tools to create premium marketing on their own, at a quality bar the brand can stand behind. You will identify where generative AI can raise the quality, speed, and volume of creative output without diluting the SERHANT. standard - and be equally clear about where it cannot. Success means creative products that agents adopt, clients pay for, and the ID Lab and Studios teams trust. The ideal candidate combines strong product intuition, technical fluency with modern AI tooling, genuine creative judgment, and experience building products for or with marketing and creative teams. This individual should be comfortable operating in fast-moving environments, balancing long-term product vision with day-to-day execution, and making informed prioritization decisions across competing initiatives. This is a highly cross-functional role suited for someone who thrives in ambiguity, takes ownership, and can independently drive products from concept to adoption.

Requirements

5–8+ years of product management experience in technology, SaaS, or creative and marketing technology environments
Experience building products for marketing, branding, design, content production, or media workflows - marketing technology, creative tooling, digital asset management, or similar - strongly preferred
Proven experience owning products from concept through launch and iteration
Hands-on familiarity with generative AI for content creation, including large language models and image, video, or voice generation, alongside an informed view of their current limits
Demonstrated experience working alongside creative teams such as designers, producers, and editors, and translating craft-driven work into repeatable product
Strong understanding of Agile product development methodologies and cross-functional delivery processes
Experience working closely with engineering teams on technical product implementation
Experience with product analytics and reporting tools such as PostHog, Amplitude, Mixpanel, Metabase, or similar platforms
Strong prioritization and decision-making capabilities in fast-paced environments
Excellent communication and stakeholder management skills
Comfortable working with ambiguity and evolving business priorities
Experience in real estate, luxury brands, media, or agency environments is a plus

Nice To Haves

Creative judgment: Ability to evaluate creative output on quality and brand fit, not delivery metrics alone
User empathy: Ability to translate quantitative data into qualitative user insights
Leadership: Ability to influence through data-backed recommendations
Communication: Skill in presenting complex data insights to diverse audiences
Analytical Thinking: Experience with product analytics tools and statistical methods

Responsibilities

Define and own the product roadmap for AI-powered creative and marketing products across ID Lab and Studios
Partner with the heads of ID Lab and Studios to translate their creative services into scalable, productized offerings for agents, sellers, and developers
Own two connected product lines: internal tooling that improves ID Lab and Studios production efficiency, and self-serve creative tools that agents use directly
Own the full product lifecycle from discovery and requirements gathering through launch, iteration, and optimization
Balance short-term execution needs with long-term product strategy and platform scalability
Establish and monitor success metrics tied to adoption, creative quality, production throughput, and revenue impact
Identify and validate where generative AI across text, image, video, and audio can produce or accelerate premium real estate marketing and studio content
Partner with engineering to evaluate, test, and deploy generative models, creative pipelines, and automation into production workflows
Define quality bars, brand-safety guardrails, and human review steps that keep AI-assisted output at the SERHANT. standard
Track the generative media landscape and assess new models and tools for practical, durable business application
Work with legal and brand leadership on rights, licensing, likeness, and disclosure considerations for AI-generated marketing assets
Embed with ID Lab designers and Studios producers to map creative workflows end to end and find the highest-leverage points for product intervention
Conduct discovery with agents, clients, and developers to understand which marketing output actually moves listings and builds brands
Prioritize initiatives based on business impact, creative value, technical feasibility, and organizational goals
Develop detailed user stories, acceptance criteria, and functional specifications for engineering teams
Validate product ideas through prototyping, testing, experimentation, analytics, and user feedback before broader implementation
Serve as the primary liaison between the ID Lab and Studios department heads, engineering teams, design partners, and brokerage stakeholders
Lead sprint planning, backlog prioritization, and release coordination in partnership with engineering leadership
Remove blockers, facilitate decision-making, and ensure teams remain focused on high-impact deliverables
Communicate product priorities, timelines, tradeoffs, and updates clearly to technical, creative, and executive audiences
Champion product experiences that put high-end creative output within reach of agents who are not designers or producers
Improve ID Lab and Studios production workflows end to end — intake, briefs, asset management, review cycles, and delivery — to reduce turnaround time and manual effort
Define where self-serve agent output ends and full-service ID Lab and Studios engagements begin, and keep the two reinforcing rather than competing
Identify bottlenecks in creative production and collaborate with teams to implement scalable solutions
Monitor feature adoption, asset usage, and creative throughput to inform future product improvements
Use product analytics, experimentation, and user insights to inform prioritization and product decisions
Define KPIs and reporting frameworks that measure feature effectiveness, adoption, and impact on listing and brand performance
Partner with technical teams to ensure proper event tracking, analytics instrumentation, and reporting visibility
Conduct analysis on user behavior, content performance, and creative workflow trends to guide ongoing product strategy