Senior Product Launch Manager, Ring & Blink GTM, Ring/Blink NA Sales and Marketing

Amazon•Hawthorne, CA

17d

About The Position

We are seeking an experienced Senior Product Launch Manager to join the Product Launch Management (PLM) team. In this role, you will lead go-to-market (GTM) efforts for our hardware roadmap, leveraging AI to drive speed and scale in launch execution. You will have principal responsibility for developing launch strategies and deploying GenAI-powered automation to streamline workflows, reduce manual coordination, and accelerate time-to-market for products globally. The ideal candidate will be metrics-driven with strong ownership and a proven track record of leveraging AI automation and GenAI to transform launch operations. He/she/they should also be comfortable with the technical aspects of product development and understand priorities for next-generation and new-to-world devices to our customers. You will need to be able to prioritize effectively in a fast-moving environment and communicate clearly and persuasively to drive focus and excellence with cross-functional teams and leadership. This role requires expertise in implementing AI-powered workflows that automate repetitive launch tasks, generate intelligent documentation, and create AI chatbots that can serve global cross teams. This person will work closely with teams such as Product Managers, Technical Product Managers, Finance, Category Management, Sales, Brand and Product Marketing, In-store and Online Retail, Legal, PR, Customer Service, and Demand and Supply Planning. He/she/they will guide all teams to make key business decisions and execute launches of products that delight our customers, while continuously identifying opportunities to automate manual processes and scale launch operations through GenAI tools.

Requirements

6+ years of product or program management, product marketing, business development or technology experience
Bachelor's degree or equivalent
Experience with end to end product delivery
Experience with feature delivery and tradeoffs of a product
Experience owning technology products
Experience working across functional teams and senior stakeholders
Experience with AI/ML technologies
Advanced proficiency in using a suite of AI tools to improve product launch management

Nice To Haves

Experience leading AI transformation initiatives in operations

Responsibilities

Drive GTM strategy for new products, including but not limited to target release dates, global assortment strategy, and drive a cohesive global launch
Build overall launch work-back-schedule, align with stakeholder teams, and track tasks and milestones to ensure a successful, on-time product launch
Build and implement AI-powered automation systems that streamline end-to-end launch workflows, from initial planning through post-launch activities, reducing manual coordination across product portfolios
Effectively use GenAI workflows and prompts reduces the time to generate launch documentation, coordinate cross-functional deliverables, and to eliminate repetitive tasks
Work with Product Managers, Technical Product Managers, Product Marketing, and Category to drive customer need, relevant features, and launch timing for new hardware and software/features/app
Partner cross-functionally to drive innovative marketing programs and merchandising opportunities that are impactful to the business
Leverage GenAI to automate traditional launch processes, including stakeholder communications, milestone tracking, and go-to-market material production
Develop and present cohesive project view to leadership with business and launch strategy
Establish automated reporting and monitoring systems that track launch progress in real-time, flag potential bottlenecks, and trigger alerts for critical path activities without manual intervention
Be a voice of the customer by sharing their needs and product feedback, uncovering insights that lead to improved customer experience, product, and marketing
Lead and drive launch efforts through owning cross-functional meetings, documentation, coordination and actual launch/shiproom, including the final product detail page review and sign-off