Senior Product Launch Manager
About The Position
This role is responsible for driving the end-to-end orchestration of product introductions, translating high-level company goals into comprehensive launch strategies and detailed launch plans. The Senior Product Launch Manager will master operational dependencies, including pricing, SKU architecture, legal review, and compliance signoff, to ensure the business is ready to scale. They will act as a change agent to evolve and institutionalize standardized processes and tools, driving consistency and efficiency across the product portfolio. This role ensures all launch activities are aligned with strategic goals and market demands, serves as the primary liaison to senior management, and leads and influences diverse teams across Product, Marketing, Sales, and Customer Success. The Senior Product Launch Manager partners with Sales and Customer Success leadership to ensure teams are strategically equipped to sell and support new solutions. They will proactively identify potential market or operational risks, develop mitigation strategies, and establish and monitor KPIs to evaluate launch performance. This role also drives execution excellence using modern project management tools with an AI-forward mindset and demonstrates a "player-coach" mentality, taking active ownership of challenges. A commitment to rigor in documentation and reporting is essential, ensuring meticulous records serve as a "single source of truth" for the enterprise.
Requirements
- Bachelor’s degree in Business, Marketing, or equivalent work experience.
- 10+ years of experience in product launch, GTM strategy, or product marketing for complex enterprise SaaS software (both organic and white-labeled).
- Strong understanding of end-to-end GTM orchestration and strategic launch ownership.
- Proficiency in designing and optimizing cross-functional processes to eliminate operational silos and ensure seamless collaboration.
- Proficiency in using modern project management tools (e.g., Asana, Jira, Monday.com ) to drive launch velocity and execution rigor.
- Excellent communication skills, both written and verbal, with a proven ability to "command the room" and distill complex launch mechanics into strategic updates for senior executives.
- Experience conducting post-launch analysis, including establishing KPIs, analyzing performance data, and translating insights into actionable business improvements.
- Familiarity with "leading from the front" in high-pressure environments, managing stakeholders across the organization without direct reporting authority.
- Familiarity with using AI as a tool for better efficiency, automation, and data accuracy in the product launch lifecycle.
- Commitment to high rigor in documentation, ensuring a meticulous "single source of truth" for all go-to-market activities.
- Ability to work Eastern business hours and travel domestically up to 10%.
Nice To Haves
- Strong understanding of the Healthcare technology market, including clinical workflows, regulatory considerations, and provider needs
Responsibilities
- Act as the primary launch owner for the end-to-end orchestration of product introductions, translating high-level company goals into comprehensive launch strategies and detailed launch plans.
- Master the operational dependencies—including pricing, SKU architecture, legal review, and compliance signoff—to ensure the business is ready to scale the moment the product goes live.
- Act as a change agent to evolve and institutionalize standardized processes and tools, driving consistency and efficiency across the entire product portfolio.
- Ensure all launch activities are rigorously aligned with both the company's long-term strategic goals and current market demands.
- Serve as the primary liaison to senior management, providing high-stakes updates and data-driven presentations that distill complex launch mechanics into clear executive insights.
- Lead and influence diverse teams across Product, Marketing, Sales, and Customer Success, ensuring every stakeholder is held accountable to their launch commitments.
- Partner with Sales and Customer Success leadership to ensure teams are not just informed, but strategically equipped to sell and support new solutions with absolute confidence.
- Identify potential market or operational risks early, developing robust mitigation strategies to keep launches on track despite high-pressure, high-stress environments.
- Establish and monitor KPIs to evaluate launch performance, conducting post-mortem analyses to turn data into actionable intelligence for future growth.
- Drive execution excellence using modern project management tools with an AI-forward mindset, leveraging automation and emerging tech to increase launch velocity and accuracy.
- Demonstrate a "player-coach" mentality, taking active ownership of challenges and setting the standard for a growth mindset and resilience across the launch team.
- Maintain a standard of excellence in documentation and reporting, ensuring that every launch phase is supported by meticulous records that serve as a "single source of truth" for the enterprise.
Benefits
- Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution
- 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
- Generous Paid Time Off and Paid Parental Leave programs
- Company paid Life and Disability benefits
- Flexible Spending Account
- Employee Assistance Programs
- Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed
- Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning
- Global presence and in-person collaboration opportunities
- Dog-friendly HQ (US)
- Hybrid office-based roles and remote availability for some roles
- Weekly catered breakfast and lunch
- Treadmill workstations, Zen, and wellness rooms within our BRIC headquarters
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What This Job Offers
Job Type
Full-time
Career Level
Senior
