Senior Product Designer

Mdvip•Boca Raton, FL

31d

About The Position

MDVIP is seeking a Senior Product Designer to join their organic growth team. This role will focus on designing the user experience for converting high-intent visitors into enrolled members. The designer will own the conversion funnel end-to-end, from physician profile pages to doctor finder functionality and contact flows. Key aspects of the role include driving design decisions with user research, owning and maintaining the design system for the organic growth surface area, and utilizing AI design tools like Claude for research synthesis, concepting, and spec writing. Given the healthcare context, a high bar for clarity, trust, and accessibility is expected. The ideal candidate will have deep UXR and design systems experience, AI tool fluency, and experience in a CRO or experimentation-driven environment.

Requirements

5+ years in product design with a portfolio that includes conversion-focused work.
Experience conducting user research and building UXR artifacts: interviews, journey maps, usability reports.
Design systems experience: built or evolved a system and understands component-level consistency.
Genuine fluency with AI design tools, including Claude.
Experience designing for experimentation: A/B test design, not just aesthetics.
Strong IA and information hierarchy grasp.
Healthcare, financial services, or trust-sensitive category background.
Figma proficiency.
Proficient in Figma (required).
Familiarity with Microsoft Office applications, prototyping tools, and AI design tools including Claude.

Nice To Haves

Experience with CRO platforms (VWO, Optimizely).
Familiarity with accessibility standards (WCAG 2.1).
Background designing for SEO-driven pages.
Mobile-first design experience for older healthcare audiences.
Experience with usability testing platforms a plus.

Responsibilities

Design and iterate on the member enrollment funnel: physician profiles, doctor finder, contact flows.
Own the design side of the A/B testing and CRO program: concept, wireframe, prototype, spec.
Conduct user research and build UXR artifacts that inform design decisions.
Own MDVIP’s design system for the organic growth surface area.
Collaborate with the Director of Web Product and PM on sprint work and roadmap prioritization.
Design new content templates and page types as the content program scales.
Work directly with engineering during implementation to make sure things ship right.