Senior Product Designer, New Channels

Headway•New York, NY

5d•Remote

About The Position

Headway's mission is to build a new mental healthcare system that is accessible to everyone by addressing the barrier of insurance. The company has automated the administrative work involved in insurance, such as credentialing, claims, and payment reconciliation. Over 75,000 providers use Headway's software, serving over 1 million patients. Headway is developing tools for therapists, improving the process of finding a therapist, and scaling its platform. The company is a Series D funded organization with over $325M in funding from investors like a16z, Accel, and Spark Capital. The role is on the Patient team and focuses on designing the patient experience across partnership channels, including Employee Assistance Programs (EAPs), health systems, and payer partnerships. The designer will be responsible for making the transition from a third-party referral to receiving care feel seamless, trustworthy, and human. This role involves inventing new products, scaling existing ones, and influencing multi-million dollar relationships through presentations to partners. The designer will collaborate with a Staff PM, engineering, and cross-functional teams such as Payer Relations, Health System BD, and Ops. The position reports to the Director of Product Design for Patient. Headway is building an AI-first design team, utilizing tools like Claude, Cursor, and MagicPatterns for prototyping, development, and iteration directly in code. Designers are expected to use AI tools to clarify problem spaces, test assumptions, and generate code and pixels while focusing on patterns, behaviors, and quality.

Requirements

Experience designing consumer experiences within B2B2C or platform constraints.
Ability to make a third-party handoff feel native and trustworthy.
Product strategy instinct in addition to design craft.
Proactively shape product direction based on customer insights.
Fluency in experimentation, including running multi-sprint experiment arcs with conversion and retention metrics.
Ability to treat negative experimental results as learning opportunities.
Comfort working in ambiguity and a preference for defining what to build over just executing design tasks.
Ability to communicate design decisions effectively to non-design stakeholders (BD, Ops, partner teams).
Experience using prototypes as persuasion tools.
Excitement to work in an AI-native design environment, prototyping with tools like MagicPatterns, Cursor, and Claude Code.

Responsibilities

Design and scale the referral-to-booking experience for patients accessing care through health system partners, including the Booking Assistant (BA) tool, referrer-facing dashboards, and new intake flows.
Design experiences for patients utilizing EAP benefits, including onboarding flows for new payer EAP programs, a significant redesign to maximize the use of free EAP sessions, and early-stage product exploration.
Create co-branded patient journeys and landing pages for payer partnerships, enhance provider directory discoverability, and optimize conversion rates for patients coming through payer channels.
Conduct sustained, multi-sprint experiments to reduce the conversion gap between partnership-sourced and organic patients.
Utilize AI tools like Claude, Cursor, and MagicPatterns for prototyping, iterating on flows, and generating code.