Senior Product Designer, Growth, Conversion

The New York Times•New York, NY

2h•$120,000 - $145,000•Hybrid

About The Position

The New York Times is looking for Product Designers to join the Growth mission to create first-in-class web and app experiences that drive our digital subscription business forward. The Growth mission at The New York Times is accelerating our digital subscription business to secure The New York Times's position as the most successful journalistic institution in the world. Product designers within Growth accomplish this by designing experiences that identify our most qualified audiences, engage them, and convert them into new subscribers and retain them. You will drive subscription growth by leveraging your visual design expertise to articulate the value and breadth of The Times's offerings. As an emerging leader and individual contributor, you will be responsible for refining and advancing growth design patterns for both web and mobile applications, focusing on optimizing the subscription acquisition journey. This role is ideal for a designer interested about the subscription funnel and its challenges and opportunities. They enjoy identifying hypotheses for their work, creating solutions that balance user and business needs, and seeing the direct impact of their work. This is a hybrid role based in our New York City office.

Requirements

A portfolio of work that showcases your process along with finished design work.
5+ years of experience designing digital web or app products.
1+ years of designing features dealing with multiple pricing tiers and feature sets, accommodating several permutations.
Proficient in design tools such as Figma.
Proficient in LLM tooling such as (Claude, Cursor, Gemini Canvas, FigmaMake).
Experience facilitating alignment through workshopping, brainstorms and cross functional collaboration.

Nice To Haves

Experience designing and conceptualizing large solutions that drive operational efficiency and align with user and business objectives.
Demonstrated experience articulating design decisions and impact.
Experience writing copy for user interfaces that guides users and creating assets that follow established strategies to enhance that messaging.
Deepened experience designing for multi-variant testing.

Responsibilities

Support high-level product strategy, ensuring we're asking the right questions and solving for distinct needs.
Work with engineers and product teams to ensure the design quality and consistency of shipped flows and interactions.
Create necessary documentation (e.g., user journeys, wireframes, frameworks) to lead conversations, build alignment, and help make decisions.
Contribute to team rituals, nurture the design team, and mentor junior designers to strengthen the design function.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.