Senior, Product Analytics
About The Position
The Senior Product Analyst is a member of Macy’s Analytics Team, which provides macys.com with analytical insights for planning, tactical execution, and customer-experience optimization. The analyst supports Product Management, User Experience, and Technology teams with reporting and analysis, delivers business intelligence and actionable recommendations, and assists with the company’s A/B and multivariate testing programs. This includes designing and analyzing experiments with internal clients such as Marketing and Merchandising and with technology partners. The role involves managing work across multiple project stages and regularly delivering quality insights to support business growth. Other duties may be assigned. The position also supports web and mobile app analysis, develops measurement plans and KPIs, analyzes the impact of site enhancements, and creates reports and dashboards for internal customers. The analyst collaborates with business and technology teams on analytics requirements, tools, and implementation, and supports and trains internal users.
Requirements
- Proficiency with web analytics tools; Adobe Analytics is preferred.
- Strong experience with SQL and data processing.
- Ability to develop analysis frameworks that uncover insights and guide strategic decisions.
- Critical, strategic, and technical thinking when solving problems and optimizing performance.
- Ability to translate complex data into compelling, actionable insights for diverse stakeholders.
- Ability to communicate technical information and explain complex issues and solutions at all levels of the business.
- Strong interpersonal skills and ability to collaborate cross-functionally and represent Digital Analytics in stakeholder meetings.
- Ability to manage multiple projects, prioritize objectives, and communicate timelines.
- Proactive ownership and initiative with products and projects.
- Proficiency in MS Office and familiarity with industry-standard analytics and visualization tools.
- Bachelor’s degree or equivalent work experience in a related field.
- 4–6 years of direct experience.
- Ability to work a flexible schedule based on department and company needs.
- Commitment to diversity, inclusion, and respect.
Nice To Haves
- Familiarity with Tableau or other data visualization platforms.
- Proficiency in Adobe Analytics.
Responsibilities
- Support Product Management, User Experience, and Technology teams in identifying opportunities to enhance site functionality and increase site monetization.
- Develop measurement plans and KPIs to assess new site enhancements and experiments.
- Collaborate with Marketing and Customer Insights to bring a customer-centric perspective to web and mobile app analysis.
- Design experiments, validate test data, analyze results, and report the impact of functionality enhancements on site metrics such as traffic and conversion.
- Communicate test results, insights, and actionable recommendations.
- Conduct retrospective project analysis, collaborate with Product Management and Finance on metrics, and help quantify sales drivers from technology enhancements.
- Work with Marketing Systems to identify reporting requirements for new site functionality and help specify analytics code for technology teams.
- Use analytics tools to address business questions and present findings to decision-makers.
- Produce ad hoc analysis for internal customer teams.
- Develop and publish reports and dashboards for internal customers.
- Apply digital analytics tools to achieve business objectives and partner with technology teams to use in-house and third-party analytics tools effectively.
- Assist in managing and documenting web analytics projects.
- Support and train internal users on digital analytics tools.
- Stay current with digital analytics and e-commerce trends and best practices.
- Foster acceptance and respect, building authentic relationships with colleagues, customers, and communities.
- Maintain regular, dependable attendance and punctuality.
Benefits
- Competitive pay and benefits rooted in principles of equity.
- Performance incentives and annual merit review.
- Merchandise discounts.
- Medical, dental, vision, and additional insurance.
- Retirement Savings Plan with 401(k) match opportunity.
- Employee Assistance Program offering mental health counseling and legal and financial advice.
- Resources for continuous learning, career growth, and leadership development.
- Eight paid holidays.
- Paid time off, prorated in the first year depending on start date.
- Tuition reimbursement program.
- Colleague Resource Groups and give-back/volunteer opportunities.
- Inclusive, challenging, and fun work environment.
- Empowerment and autonomy to perform impactful work with tangible results.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
