Senior Producer, Development & Digital Production
About The Position
The Senior Producer, Development & Digital Production is a hybrid role driving the creation of new digital initiatives from early-stage concept development through production and delivery. Sitting at the intersection of creative storytelling, operations and business strategy, this role acts as the critical bridge between creative production teams and business development, corporate sponsorship and legal departments. This role works closely with GBH production units, both national and local, to identify new opportunities and pitch original concepts. This role is responsible for using data to understand how audiences are finding, consuming, and responding to this new content. The Senior Producer role must have the ability to meet and adapt to changing industry demands and shifting audience behaviors, be flexible and balance multiple projects/priorities. The ideal candidate brings a background in agency environments, branded/sponsored content initiatives, and a deep, proven mastery of modern digital distribution ecosystems. This candidate must demonstrate exceptional, hands-on expertise in YouTube ecosystem management (channel strategy, SEO, thumbnail/title optimization, audience retention metrics) social video (TikTok, Reels and Shorts), podcast production and multi-platform distribution. You will be responsible for originating digital concepts, building pitch materials to secure underwriting and grant funding, and managing end-to-end execution, budget and project schedules for new digital media projects.
Requirements
- Exceptional mastery of YouTube and social algorithms, video optimization (titles, thumbnails, chapters, cards) social video formats (Shorts, Reels, TikTok) and podcast RSS distribution.
- Familiarity with or strong adaptability to public media values and non-profit development models (grants, sponsorship).
- Demonstrated success in developing production budgets, complex timelines, resource allocation, and managing external video crews and editors.
- Track record of crafting treatments, pitch decks and digital proposals that have successfully secured funding or corporate sponsorship.
- Experience navigating talent agreements, digital rights management, music licensing, sponsored content guidelines and client management.
- Exceptional cross-functional communication skills; ability to bridge technical, creative and business language across teams.
- Bachelor's Degree or equivalent work experience required.
- 5+ years of digital production experience, with proven agency experience leading branded content, sponsored initiatives or client-facing digital video productions.
Responsibilities
- Contribute to channel management and content strategy across YouTube, social video platforms, and podcast feeds to maximize audience reach, retention and subscriber growth.
- Identify, develop and shape new digital concepts (YouTube series, video podcasts, short form social video) tailored to algorithmic discovery and public media mission goals.
- Partner directly with Business Development and Sponsorship teams to create compelling pitch decks, sizzle reels, treatments, and scope-of-work documents for prospective donors and corporate sponsors.
- Translate sponsor objectives into engaging, mission-aligned YouTube and digital content opportunities while preserving public media standards, editorial integrity, and FCC/FTC guidelines.
- Transition new digital projects seamlessly from the development stage into active, scalable production workflows with the production unit.
- Stay on top of emerging platform trends and production innovations and identifies and pursues areas of opportunity for the organization.
- Oversee the full execution of greenlit YouTube, podcast, and social video projects from pre-production through final delivery.
- Develop, manage, and reconcile project budgets and master timelines. Ensure digital deliverables are launched on schedule and within financial parameters.
- Leverage internal production resources or source and oversee the work of external producers or production agencies.
- Supervise metadata, custom thumbnails, platform spec compliance, analytics tracking and asset delivery across all digital platforms.
- Manage and deliver all elements required for project shut downs for Legal, monetization and archiving purposes.
- Act as the primary liaison between production, legal, contracts and business affairs teams.
- Coordinate contract negotiations, talent releases, music rights, digital licensing and sponsor clearance documents with legal counsel.
- Serve as the main point of contact for internal stakeholders regarding product status, milestone tracking and deliverable handoffs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
