Senior Principal Program Manager, GTM Excellence

RedditNew York, NY
$180,200 - $313,000Hybrid

About The Position

Reddit is seeking a highly strategic Senior Principal Program Manager to join the GTM Excellence team within Reddit’s GTM Strategy & Operations organization. This role is heavily executive-facing and will operate as a Business Transformation Manager, leading large-scale strategic initiatives. The responsibilities include owning end-to-end processes, transforming methodologies, and evolving systems, data, and products to maximize customer-facing time and create a seamless experience for Reddit advertisers. The ideal candidate will possess strong executive presence, sound judgment, and a deep background in digital media forecasting.

Requirements

  • 8-12+ years of experience in strategic program management, business transformation, strategy & operations, or a related field.
  • Background in Digital Media companies (experience at a platform + agency is highly preferred).
  • Executive communication and stakeholder management skills; comfortable influencing C-suite stakeholders (CRO, COO) and acting as a seamless extension of leadership.
  • Proven ability to operate in ambiguity and independently structure complex problems into clear recommendations and action plans.
  • Experience leading change management initiatives across cross-functional teams, from initial problem framing through implementation and adoption.
  • Ability to balance high-level strategic thinking with hands-on execution; this role requires an owner, not just a coordinator.

Nice To Haves

  • Startup experience in addition to larger tech/media platforms.
  • Strong foundational experience in basic strategy & operations or business operations.
  • Expertise in triaging complex issues, conducting root cause analysis, and utilizing competitive intelligence.
  • Familiarity with sales tools and technology that improve seller efficiency and productivity, including workflow automation and AI-enabled ways of working.
  • Deep Forecasting experience, including a proven track record of managing and transforming forecasting processes and the full RFP-to-invoice lifecycle.

Responsibilities

  • Support core GTM leadership by managing Reddit's largest OPEX planning cycles, overseeing complex roadmaps, and ensuring decision-ready documents are prepared for monthly engagements with executive leadership, including the CRO and COO.
  • Own the end-to-end processes, such as managing and optimizing stages across the buy cycle, including pipeline, forecasting methodologies, campaign planning, credit checks, credit limits, application, and invoicing.
  • Act as an extension of senior leadership, engaging heavily with the CRO, COO, and cross-functional senior leaders across Finance, Product, Engineering, Sales, and Data Product to gather buy-in, pressure test ideas, and accelerate execution.
  • Break down ambiguous, high-impact opportunities into clear problem statements, develop hypotheses, drive analysis, and identify the highest-impact opportunities to improve how Reddit operates.
  • Own work from idea to execution, including rollout planning, stakeholder communication, training, and adoption, navigating change management processes for smooth transitions across sales spaces.
  • Evaluate current work processes, identify friction points and root causes, and design simpler, more standardized processes, policies, and ways of working to improve seller productivity and the advertiser experience.
  • Define success metrics, track results, gather feedback, and refine processes over time, establishing governance and guardrails where needed to drive consistency without adding unnecessary complexity.

Benefits

  • Comprehensive Healthcare Benefits and Income Replacement Programs
  • 401k with Employer Match
  • Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
  • Family Planning Support
  • Gender-Affirming Care
  • Mental Health & Coaching Benefits
  • Flexible Vacation & Paid Volunteer Time Off
  • Generous Paid Parental Leave
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