Senior/Principal Product Manager, SEO & AEO

Quince•Palo Alto, CA

11h

About The Position

Founded in 2018, Quince aims to provide high-quality essentials at low prices, produced fairly and sustainably, challenging the idea that nice things must be expensive. The company operates on a direct-to-consumer (DTC) model, eliminating middlemen and utilizing just-in-time manufacturing to reduce waste and enhance value. Quince is a tech company that integrates AI, analytics, and automation into its operations, guided by values such as Customer First, High Quality, Essential Design, Always a Better Deal, and Social & Environmental Responsibility. They partner with global manufacturers, serve millions of customers, and are rapidly scaling with strong investor backing, focusing on quality, simplicity, and radical price transparency. The team is described as high-performing, redefining quality, value, and sustainability in modern retail, and is a destination for builders, innovators, and operators. The mission is to democratize luxury and provide high-quality products at radically low prices, requiring a world-class team committed to excellence. The role of Senior/Principal Product Manager, SEO & AEO is a strategic, hands-on position focused on driving Quince's organic growth. This role bridges search innovation, content, and product experience, ensuring Quince's site structure and storytelling are optimized for both traditional search engines and emerging AI-driven discovery platforms. The individual will collaborate with Engineering, Marketing, Merchandising, and Creative teams to develop scalable, data-informed systems that improve site performance, enhance product storytelling, and build Quince's organic authority. This position is suited for a product leader with a strong understanding of both technical SEO and content's creative power, capable of driving structure, experimentation, and measurable impact in an evolving search landscape.

Requirements

7+ years of experience in SEO or AEO, product management, or related growth functions, ideally in ecommerce or consumer brands.
Strong grasp of both technical SEO (site architecture, schema, metadata, performance), content-led SEO (content authority, link strategies, storytelling), and/or emerging AEO principles (structured data, citation quality, and answer-focused content).
Proven ability to lead cross-functional teams across engineering, marketing, and creative.
Experience managing or influencing CMS systems (e.g., Contentful) and structured content workflows.
Familiarity with emerging AI search technologies (Google SGE, ChatGPT search integrations, etc.).
Excellent analytical and communication skills; adept at translating data insights into strategy.

Nice To Haves

experience using AI-assisted tools to generate or optimize production content (e.g., text, metadata, creative assets)

Responsibilities

Own Quince’s SEO & AEO roadmap, balancing technical excellence with content and authority-building initiatives that enhance brand visibility and organic conversion.
Partner with Engineering to ensure site architecture, crawlability, and performance meet best-in-class SEO and AEO standards and adapt for AI-powered search environments.
Collaborate cross-functionally with Marketing, Creative, and Merchandising to develop content that improves product discovery, engagement, and storytelling—particularly across PDPs and category pages.
Lead AI SEO & AEO innovation, evaluating emerging tools and structured content approaches to enhance scalability, automation, and visibility across AI search ecosystems.
Measure and optimize performance across traditional and AI search channels using data-driven insights and testing frameworks.