Senior Principal, Marketing Strategic Finance & Analytics

Airbnb

6h•$204,000 - $245,000•Remote

About The Position

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Strategic Finance & Analytics (SFA) team empowers Airbnb's growth by delivering financial strategy, insights, and measurement across planning, marketing, pricing, and global markets. We partner cross-functionally to optimize investments, drive accountability, and inform strategic decisions for guests and hosts worldwide. Our collaborative, data-driven approach ensures Airbnb navigates local market challenges and maintains a competitive edge.

Requirements

15+ years of relevant business and analytics experience. Ideally you have a mix of financial planning, management consulting, and/or analytics experience
Technical experience. financial analysis and modeling skills, SQL experience preferred
Ability to work and influence cross-functionally. You will need to partner across internal (marketing, data science, finance) and external partners - proactively facilitating connections between teams
Strong communication skills with audiences at various analytical levels. You enjoy working with large data sets and synthesizing it into a story with recommendations
Advanced presentation skills (Google Docs, Keynote, Excel) and grasp of current social networking systems

Nice To Haves

Experience working within marketing ecosystem (e.g., media agency, content providers, or brands)
Familiarity with marketing channels and KPIs, acquisition funnel analysis, campaign effectiveness evaluation

Responsibilities

Support strategy discussions on spend allocation & pacing between Finance and Marketing leadership
Partner with Financial Operations to track Marketing media and production budgets in order to inform strategic allocations
Establish KPI framework for marketing channels and campaigns. Set and monitor KPI targets, OKRs, and efficiency goals
Develop ROI calculation methodologies with DS and Research, and lead holistic campaign reviews - accounting for qualitative and quantitative impacts
Support weekly reporting needs from Marketing and Hosting orgs as well as quarterly campaign performance reviews
Conduct deep dives into business trends and drivers of variance. Independently lead data extraction, analysis, visualization, and presentation.
Partner with Marketing, Product Marketing and Hosting leadership to develop strategy and support business performance