Senior Principal, Digital Product Design

Nike•Beaverton, OR

About The Position

You’ll be part of the Activity Experiences Digital Product Design team, responsible for Nike’s Run Club (NRC) and Training Club (NTC) apps—shaping digital experiences that help athletes start, stay motivated, and achieve their goals—as well as the technology experiences powering our world-class Nike Sport Research Lab. With a sharp focus on athlete needs, this team powers stronger, healthier and happier bodies and minds. You’ll partner closely with product, engineering, data science, marketing, sport experts, trainers, coaches, and cross-functional business partners to craft a new digital fitness offering, pioneering Nike’s next big competitive advantage. You live and breathe sport. You’re the architect of entire product ecosystems and have created and launched more industry-leading products than you can count. As the most senior designer on the team, you’ve developed expert-level design craft and lead multiple dimensions of experience definition. You’re a strong generative and visionary designer with exceptional interaction design skills. You not only lead the largest and most complex projects, but you also push the organization to seek out new opportunities that will have a positive impact on the business. You partner with senior leaders and VPs across the company to create a vision for what a product should be and then guide and shape the design from beginning to end as it becomes a reality.

Requirements

10+ years of relevant experience in the design industry
Proven experience delivering consumer-facing product experiences that improve onboarding, habit formation, personalization, motivation, community, content discovery, and/or activity tracking.
An entrepreneurial spirit with a refined business acumen – executives across the company seek your advice and expertise when understanding the future of digital product design
Strategic thinker who knows how to connect business goals with consumer needs to create the best experience
Recognized as world class by peers both internally and externally due to your track record and understanding of data science, experimentation, product, brand, business and strategy
Hands-on creative who’s an expert in all facets of information architecture, interaction design and UI design
Works enthusiastically and collaboratively with cross-functional partners, building trusting relationships
Expert at working with both abstract information and complex, detailed consumer research and data
Expert in design and prototyping tools such as Figma and Cursor
Ownership mindset and accountability with experience leading complex projects and driving innovation efforts that uncover new value with new kinds of user experiences
Excels in all forms of communication, including using storytelling and narrative to influence and persuade stakeholders
Expert at presenting designs clearly to facilitate useful feedback while shifting your approach based on the audience and desired outcome
Impeccable attention to visual detail, high sense of craft/quality, delivering consistent, polished, and balanced layouts through typography, color and visual hierarchy
Extremely comfortable working independently and being a good collaborator – only asking for support for cases of resource allocation and organizational stickiness
Experience with digital fitness, wellness, coaching, activity tracking, wearable integrations, training plans, guided content, challenges, achievements, or community-based motivation features.
Familiarity with Nike Run Club, Nike Training Club, or comparable consumer fitness products that combine coaching, content, community, personalization, and progress tracking to support athlete goals.

Responsibilities

Developing a deep understanding of Athlete motivations and needs, deeply immersed in sport and the digital fitness landscape, and translating it into differentiated experience concepts
Rapidly visualizing, prototyping and exploring multiple product design directions in response to hypotheses–with sharp consideration of the business and technical impacts of the solutions
Owning large end-to-end initiatives that span multiple teams and outcomes at the forefront of a new product area or discipline
Working collaboratively with a cross-functional team of product and program managers, engineers, researchers, producers, and fellow designers – representing the work, and storytelling your solutions in front of executives
Defining an entire category of experiences, proposing solutions that drive business objectives and using design methods to identify new opportunities
Elevating the role of digital design at Nike and facilitating a dialog/awareness between our org and the external design community
Inspiring and mentoring other designers and raising the bar through your own work and your team's output
Driving industry-wide thought leadership for highly visible projects, policies or high-impact initiatives in either scale or level of innovation
Ensuring cross-functional support for executions by prioritizing and guiding product goals and influencing the strategic approach to the market/industry
Guiding multiple teams to solve problems previously thought to be insurmountable while mentoring and developing senior talent
Influencing team culture to be more inclusive, welcoming and candid – identifying and leading Nike Digital Design org, cross pillar and company-wide initiatives