Senior PR & Influencer Manager

Mecca Brands • Richmond, VA

4d

About The Position

We’re looking for an exceptional Senior PR & Influencer Manager to join MECCA on a 12-month fixed-term contract, stepping into a pivotal role leading MECCA’s earned media and influencer strategies across Australia and New Zealand. This is a unique opportunity to shape the storytelling behind one of the region’s most exciting beauty brands, partnering closely with media, creators, internal leaders, and our high-performing PR & Influencer team.

Requirements

• Significant experience (10+ years) in PR, influencer, partnerships or communications—ideally within beauty, fashion or lifestyle.
• Strong media and influencer relationships, with proven success driving earned coverage and creator engagement.
• Demonstrated ability to lead teams, manage workflow, influence stakeholders, collaborate cross-functionally and deliver best-in-class work.
• Strong communication skills with the ability to craft compelling narratives and pitch effectively.
• A solutions-focused mindset, exceptional organisation, and the initiative to drive results.

Nice To Haves

• Experience within in-house roles, PR agencies, beauty journalism or digital marketing is highly regarded.

Responsibilities

• Lead MECCA’s PR & influencer strategies across brand campaigns, launches and business announcements.
• Manage and mentor a passionate team across workflow, execution, collaboration and development.
• Oversee media pitching, press coverage, talent partnerships, product mailers and event execution.
• Build and nurture strong relationships with journalists, editors, influencers, content creators and brand partners.
• Drive innovation in influencer, digital and press engagement while managing budgets and reporting.

Benefits

• Professional development programs and first-class digitised learning offering
• Health and well-being initiatives
• Reward and recognition programs
• Access to bonus and incentive programs
• Access to quarterly product allowance
• Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees