Senior, Influencer Manager

Dept•San Francisco, CA

11d•$65,300 - $90,000•Hybrid

About The Position

We are seeking a Senior Influencer Marketing Manager to design, execute, and lead influencer strategies and campaigns for our clients in partnership with social media creators. The ideal candidate knows how to source, excite, and engage creators in an authentic way using content, comms, and events to drive business goals. We are looking for an influencer manager with sharpened skills in casting and managing creator partnerships between brands and creators and influencers across digital platforms like TikTok, YouTube, Instagram and more. This role will be a mid-level position within our growing team, working within our broader creative, production, and analytics teams to round out our agency proposition. This person will be hands-on in projects and will be client facing, discussing casting strategies and leading outreach, negotiations, legal communication including contract negotiations and final deliveries between the agency and the selected content creators. This person also needs to understand and own the financial aspect of these partnerships, making sure to work with our internal operations team to get all creators paid accurately and on time. For this role, you need to be willing to attend to the office in a hybrid scheme (Bay Area) or open to travel up to 50%

Requirements

3+ years of work experience in casting, influencer marketing or related social media field
Deep knowledge of all major social platforms (TikTok, Meta, YouTube, Pinterest, Twitter, Snapchat)
Solid understanding of tools such as CreatorIQ and Tagger
Experience working in a marketing, advertising, or talent agency setting
Experience working directly with clients and brands
Experience navigating creator partnerships
Extensive experience casting and vetting creators
Experience working in a social media based role
Familiarity with contracts or legal communication
Strong communication skills
Knowledge of the expanding creator landscape
Knowledge of creator and influencer performance benchmarks and metrics
Experience managing production elements of an influencer or creator campaign
Experience managing and coordinating projects in a fast-paced environment
Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.
Experienced in owning and managing talent budgets and pricing strategies

Responsibilities

Collaborating with DEPT’s Director, Influencer Marketing to understand senior client’s vision and needs for influencer marketing programs
Ability to participate in the new business process, creative concepting of programs, understanding and pitching DEPT’s influencer offering
Support day-to-day account management including influencer outreach, contracts, and budget management
Partnering with production and creative teams to infuse creator thinking into overarching concepts and pitches
Overseeing and authoring talent recap reports for clients, in collaboration with senior managers
Collaborating on creative brief creation for talent
Briefing talent on specific projects and answering any questions
Sourcing new, diverse and innovative creators
Presenting casting recommendations to brands based off data and creative strategy
Managing initial outreach and ongoing communication
Maintaining positive and communicative relationships
Maintaining internal talent databases and trackers
Establishing and maintaining relationships with key talent agencies and talent managers
Coordinating all final deliveries and managing timelines efficiently, in collaboration with senior management
Distributing all necessary briefs
Client facing communication
Organizing of all legal and financial paperwork
Monitoring influencer content to ensure compliance with brand voice and guidelines
Monitoring the success of campaigns across all influencers and updating data reports regularly
Ability to manage multiple programs across multiple clients at a given time (typical workload will be across 5 – 7 projects)
Developing and updating roster of preferred talent and partnerships
Distributing contracts and aiding with talent negotiations
Frequent communication with legal teams
Developing and maintaining relationships with key talent agencies and representatives
Distributing budgets accordingly across campaigns, with oversight and counsel from senior management
Acting as a mediator between legal and talent management
Seeing through the invoicing process