Manager, Influencer
About The Position
Weber Shandwick is looking for a Manager to join our Consumer/Influencer team in our West office. We are looking for a star candidate (5-7 years of experience) with an expertise in the consumer marketing space. We are looking for someone to play a hybrid Client Experience and Influencer role. Candidate must have a deep understanding of the influencer landscape , but also have unique experience developing and executing both earned-led brand and influencer-led campaigns for consumer brands. The following is a general outline of primary responsibilities. The Essentials Thinking: Intellectual curiosity and creativity is a must. Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next. Communication: Speak, write and edit succinctly and compellingly. Management: Meet deadlines, put out fires and multi-task. Work fast, and work well. Interpersonal: Play nice, whether it’s in a team, with a team or independently. Technical: Know Word, PowerPoint, Excel and Outlook. Media databases and social tracking tools and knowledge of influencer management systems a plus. Detail-Oriented: Whether it’s a media list or a recap report, attention to detail and a commitment to delivering clear and precise work is essential. Spark: Understand what sets you apart.
Requirements
- 5-7 years of experience
- Expertise in the consumer marketing space
- Deep understanding of the influencer landscape
- Unique experience developing and executing both earned-led brand and influencer-led campaigns for consumer brands
- Intellectual curiosity and creativity
- Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next
- Speak, write and edit succinctly and compellingly
- Meet deadlines, put out fires and multi-task
- Work fast, and work well
- Play nice, whether it’s in a team, with a team or independently
- Know Word, PowerPoint, Excel and Outlook
- Attention to detail and a commitment to delivering clear and precise work is essential
Nice To Haves
- Media databases and social tracking tools and knowledge of influencer management systems
Responsibilities
- Brand Strategy & Execution Own responsibilities for executional leadership of multiple client programs, budgets, plans
- Maintain daily client contact, serving as a trusted resource and advisor
- Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)
- Translate strategies into tactical plans; ensure team deliverables align with strategies
- Develop messaging for clients and oversee the creation of media strategies that take an integrated approach to driving awareness with target audiences
- Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
- Demonstrate financial acumen in the areas of budgeting, billing and staffing
- Influencer Strategy & Execution Demonstrated passion for influencer marketing both personally and professionally; specific interest in the luxury lifestyle, food and design space
- Craft influencer strategies for yearlong plans and product launches
- Research, vet, contract and manage relationships with influencer talent
- Develop influencer briefing materials
- Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
- Take responsibility to execute influencer strategies
- Manage and build relationships with influencers and third party agents
- Mine current news cycle for ad hoc influencer opportunities
- Demonstrated expertise in social platforms, user behaviors and emerging trends
- Client & Team Engagement Communicate with clients on daily basis
- Provide basic client counsel
- Serve as a key participant in client meetings and presentations
- Proof and edit client related documents as needed
- Manage client and team resources and deliverables around major campaigns and product launches
- Mentor junior staff
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
