Influencer Marketing Manager

Wm Bolthouse Farms Inc

9h•$100,000 - $110,000•Remote

About The Position

Generous Brands is looking for an experienced, forward-thinking marketer to redefine how we show up across social and cultural moments. You’ll drive overall brand awareness and consumer engagement by supporting our influencer strategy across platforms, guiding high-impact brand partnerships– shaping how consumers experience and connect with Generous Brands.

Requirements

Proven track record of developing, executing, and scaling high-impact influencer campaigns across social platforms, including managing macro talent and fostering long-term creator relationships.
Deep understanding of the creator economy, social media platforms, and content strategy, with the ability to measure performance and optimize results.
Strong collaboration, communication, and negotiation skills to build relationships with creators, agencies, partners, and internal stakeholders.
Ability to adapt quickly, multitask effectively, and thrive in a fast-paced, highly collaborative environment.
Proficiency with influencer sourcing and analytics tools.
Exceptional aesthetic judgment with a strong attention to detail.
Appreciation for culture, trends, and emerging platforms, with a pulse on what drives meaningful engagement for target consumers.
5-7 years of influencer marketing experience in food, beverage, beauty, health & wellness, or lifestyle brands.
Understanding of influencer performance metrics.
Strong negotiation, communication, and relationship-building skills.
Ability to balance creativity with analytical rigor.
Experience managing budgets and multiple concurrent campaigns or projects.

Nice To Haves

Trend-spotting skills with the ability to activate against competitive, cultural, and social trends.
Passion for content creation, social platforms, and consumer engagement.
Proven ability to manage cross-functional teams and external partners to deliver integrated campaigns.
Entrepreneurial, proactive mindset with the ability to take ownership and drive initiatives end-to-end.
Experience building and optimizing influencer activation playbooks or workflows.

Responsibilities

Support paid and earned influencer marketing strategies for all product launches and ongoing, evergreen brand initiatives.
Oversee our internal, long-term influencer program by cultivating strong relationships through regular communications including providing “first looks,” giftings and event invitations.
Maintain RD program communication including disseminating monthly and quarterly communication updates, product fills, gifting moments and event management.
Support our external influencer agency who executes day-to-day management for all remaining partner tiers, ensuring their work aligns with our strategic vision and delivers authentic storytelling.
Spearhead our organic seeding strategy to spark earned conversations, including managing seeding agencies, fulfillment, and creative implementation.
Own gifting program from creative concepting through fulfillment, including partnering across brand teams, creative teams, production partners and seeding agencies.
Oversee key influencer events, experiences, and activations, including planning and execution.
Define, track and optimize KPIs across influencer programs – continuously analyzing performance and identifying opportunities to scale and optimize.
Manage the influencer budget to maximize the impact of each activation.
Partner closely with paid media and organic social partners to develop engagement-driving content.
PR event support as needed.