Influencer Marketing Manager

DEPT®

5d•Remote

About The Position

Working with the Creative Team the Influencer Marketing Manager, plays a pivotal role to develop, execute, and lead influencer marketing campaigns for our clients in partnership with creators. They know how to source, excite, and engage creators to produce authentic content that drives business goals; this requires a combination of strategic thinking, project management, talent acquisition, creativity, and a deep understanding of the creator marketing landscape. We are looking for a candidate with sharpened skills in casting and managing creators across digital platforms, like TikTok, YouTube, Instagram, Snapchat, and more. This role will be a mid-level position working within our broader creative, production, and project management teams to round out our offering for a large client engagement. This person is hands-on in projects, comfortable in client-facing settings, able to discuss and innovate casting strategies, and supporting with talent outreach, legal communications including contract negotiations, as well as final file delivery by external vendors and content creators.

Requirements

3+ years work experience in casting, influencer marketing or related social media field
Deep knowledge of all major social platforms (TikTok, Meta, YouTube, Pinterest, Twitter, Snapchat)
Solid understanding of tools such as CreatorIQ and Tagger
Experience working in a marketing, advertising, or talent agency setting
Experience working directly with clients and brands
Experience navigating creator partnerships
Extensive experience casting and vetting creators
Experience working in a social media based role
Familiarity with contracts or legal communication
Strong communication skills
Knowledge of the expanding creator landscape
Knowledge of creator and influencer performance benchmarks and metrics
Experience managing production elements of an influencer or creator campaign
Experience managing and coordinating projects in a fast-paced environment
Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.
Experienced in owning and managing talent budgets and pricing strategies

Responsibilities

Outreach and Talent sourcing
Collaborating on creative brief creation for talent
Briefing talent on specific projects and answering any questions
Sourcing new, diverse and innovative creators
Presenting casting recommendations based off data and creative strategy
Managing initial outreach and ongoing communication
Maintaining positive and communicative relationships
Maintaining internal talent databases and trackers
Establishing and maintaining relationships with key talent agencies and talent managers
Project Management
Coordinating all final deliveries and managing timelines efficiently, in collaboration with with the project management team
Distributing all necessary briefs
Client-facing communication
Organizing of legal and financial paperwork
Proofing provided content to ensure compliance with brand voice and guidelines
Ability to manage multiple projects across multiple brands at a given time (typical workload will be across 5 – 7 projects)
Third Party Management
Developing and updating roster of preferred talent and partnerships
Distributing contracts and aiding with talent negotiations
Frequent communication with legal teams, acting as a mediator between legal and talent management
Developing and maintaining relationships with key talent agencies and representatives
Finance Management
Track and manage budgets accordingly across projects, with oversight and counsel from senior management
Seeing through the invoicing process