Performance PR & Influencer Marketing Manager

MarketOnce•Denver, CO

13d•$76,000 - $95,000•Onsite

About The Position

The Performance PR & Influencer Manager will play a leading role in guiding performance-driven PR strategy rooted in strong editorial relationships, strategic content thinking, and impactful brand storytelling. This individual is naturally curious about the evolving PR and media landscape — eager to learn, adapt, and bring fresh thinking that connects earned visibility with brand outcomes. They are energized by industry shifts and comfortable leading client conversations around new platforms, changing editor priorities, and ways earned strategy can complement paid campaigns. Within Performance PR, we also advise on influencer partnerships and help facilitate execution — owning upper-funnel content strategy holistically, from editorial to creators, to ensure brands show up meaningfully and measurably across the channels where discovery begins. We do not operate with a one-size-fits-all approach; we are enthusiastic about finding what works best for each brand and lean on select agency partners to support best-in-class execution where collaboration deepens results. We’re looking for a confident account leader — someone who can drive strategy, lead client calls, oversee workflow across accounts, and ensure reporting and deliverable deadlines are met with excellence.

Requirements

5-7+ years of earned PR or media relations experience within lifestyle, consumer, commerce, or culture-driven categories
Demonstrated success securing editorial features, gift guide inclusion, reviews, or commerce placements
Ability to build and nurture editor relationships — or enthusiasm to develop them through proactive outreach
Skilled at crafting pitch angles with cultural relevance, seasonal timing, and brand narrative alignment
Confident leading client conversations, communicating recommendations, and steering strategic direction
Highly organized and dependable — comfortable managing multiple accounts, deadlines, and reporting workflows
Clear written and verbal communicator with high attention to detail and presentation quality
Curious, proactive, adaptable — thrives in an ever-changing media landscape and enjoys bringing new ideas forward

Responsibilities

Serve as the primary account lead — building strong relationships with clients and leading strategic discussions
Own the strategy and performance direction for assigned accounts with clear recommendations that ladder back to client goals
Lead recurring client calls, manage communication cadence, and proactively provide solutions, angles, and coverage opportunities
Evaluate content performance and coverage impact to inform next steps, optimizations, and client-facing insights
Partner with the PR Coordinator to review reporting, maintain deadlines, and ensure deliverables are completed accurately and on time
Lead earned editorial strategy across launches, seasonal campaigns, gifting moments, and ongoing storytelling
Pitch top-tier lifestyle, commerce, culture, and niche outlets, identifying high-value opportunities beyond mass sends
Maintain and grow editor and writer relationships — or pursue them proactively through thoughtful outreach and tailored pitching
Craft compelling brand narratives, creative hooks, and timely pitch angles tied to trends, seasonality, and cultural moments
Oversee media list building, pitching support, and tracking tasks with Coordinator while owning strategic outcomes
Monitor competitor coverage, emerging content formats, and marketplace shifts to guide client recommendations
Conceptualize, plan, and manage influencer partnerships — from sourcing creators to handling outreach, negotiation, deliverables, and approvals
Build and maintain influencer pipelines that align with launches, seasonal pushes, and always-on social storytelling
Manage gifting and seeding programs, track resulting content, and maintain communication with creators
Partner with internal teams when amplification, cross-channel usage, or paid support opportunities arise
Identify creator trends, platform behaviors, and engagement patterns to keep programs innovative and relevant
Track and own reporting deadlines end-to-end, ensuring summaries, recaps, and deliverables are delivered accurately, clearly, and on schedule
Streamline internal and external reporting processes — improving templates, structure, insight quality, and workflow efficiencies
Support improvements in internal processes, pitch frameworks, client documentation, and best-practice systems that scale with team growth
Contribute to new business proposals, case studies, and deck development
Share learnings from industry shifts, platform updates, newsletters, and competitor monitoring to inform strategy and spark new ideas
Represent the brand at select events, webinars, and networking moments as needed