Senior PR & Communications Manager

Mixpanel•New York City, NY

1d•Hybrid

About The Position

Mixpanel is seeking a Senior PR & Communications Manager for a high-visibility, high-ownership role. This individual will thrive at the intersection of storytelling, strategy, and execution. As the first in-house comms hire, this role reports directly to the Head of Communications & Content and will be instrumental in building the PR function at Mixpanel. The position plays a foundational role in shaping how the company is perceived by the press and public. The role owns day-to-day communications programs across media relations, product launches, and internal comms, while serving as the primary point of contact for US, EMEA, and APAC agency partners and media. This is an opportunity to build something from the ground up at a company with a strong product, a clear category, and a compelling story to tell. This role requires two days per week in the San Francisco or New York office.

Requirements

7+ years of communications experience, with a strong preference for candidates who have worked both in-house at a B2B tech company and at a PR agency.
Experience in one or more of the following spaces: analytics, data, AI, engineering, product development. You understand the audience and know how to translate technical concepts into stories that resonate.
Exceptional writer and editor across formats: press releases, media pitches, executive messaging, bylines, internal announcements, and social content.
Strong verbal communicator with confidence presenting to and advising senior stakeholders.
Strong storytelling skills and news judgment.
A track record of securing meaningful coverage in top-tier and tech outlets.
Experience managing external agencies and partners and working cross-functionally with various internal partners.
Comfortable working independently in an ambiguous, fast-moving environment — this is a building role.
Experience working with PR agencies or teams outside of the United States.

Nice To Haves

Journalism training or prior experience as a reporter/editor is a genuine plus.
Familiarity with analyst relations (Gartner, Forrester, IDC) in a B2B SaaS context.
Experience supporting a company through a major growth phase, rebrand, or category creation moment.
Experience working as a PR team of one.
Existing relationships with reporters covering enterprise software, product management, data infrastructure, analytics, and/or AI.

Responsibilities

Cultivate and maintain relationships with journalists, editors, and producers covering enterprise tech, analytics, AI, data, and SaaS.
Drive earned media coverage in top-tier business and trade outlets.
Develop compelling story angles, press materials, pitches, and messaging frameworks.
Serve as a primary media contact and help prepare spokespeople for interviews and public presentations.
Establish and track metrics to monitor the health of Mixpanel’s coverage.
Partner closely with Product Marketing to develop and execute PR strategies for major product announcements.
Manage PR and comms activities for company news and announcements.
Ensure messaging is consistent, differentiated, and resonant with technical and business audiences.
Manage agency relationships in the US, EMEA, and APAC, setting clear priorities, KPIs, and workflows.
Serve as the internal contact and day-to-day liaison, ensuring agency output aligns with Mixpanel's voice and goals.
Partner with the People team and leadership to craft internal announcements and other types of internal messaging.
Support the development of internal communication programs that keep employees informed and connected to the company's narrative.
Monitor the media and competitive landscape for potential reputational issues.
Support the development of crisis communications protocols and serve as a strategic voice in sensitive situations.
Identify, pursue, and manage award submissions, podcast appearances, and speaking opportunities at key industry conferences and events.
Develop and maintain LinkedIn content strategies for executives, helping amplify their voice and build their professional presence.
Collaborate with executives on bylines and contributed articles, from ideation through to final draft.
Develop and execute broader thought leadership narratives and plans for executives and the company.