Senior PPC / Paid Media Specialist

Infragistics•Cranbury, NJ

2d•Remote

About The Position

We are seeking a Senior PPC / Paid Media Specialist to own and scale paid acquisition programs across search and paid media channels for multiple brands. This is a hands-on individual contributor role that blends strategic planning with day-to-day execution. The role operates with a high degree of autonomy, owning campaign execution, optimization, and performance management while aligning closely with Product Marketing on messaging, positioning, and priorities. Success is measured by lead quality, cost efficiency, and contribution to pipeline.

Requirements

5–7+ years managing PPC campaigns (B2B SaaS preferred)
Hands-on experience with Google Ads and LinkedIn Ads
Deep experience with advanced bidding strategies (tROAS, tCPA, value-based bidding)
Experience with audience layering, exclusions, and first-party data activation
Strong understanding of demand generation funnels and lead qualification
Experience optimizing campaigns based on downstream metrics (MQL → SQL → Revenue)
Comfortable working with data, dashboards, and performance reporting

Nice To Haves

Experience with ABM platforms (e.g., 6sense, Demandbase)
Familiarity with marketing automation and CRM tools (HubSpot, Marketo, Salesforce Marketing Cloud)
Experience supporting product-led growth or free trial motions
Understanding of SEO, CRO, and landing page optimization
Experience managing multiple brand monthly ad budgets

Responsibilities

Own, develop and evolve paid media strategies across Google Ads, LinkedIn Ads, Bing, Amazon Ads, and paid social
Build and manage campaigns for lead generation, ABM, retargeting, and product-led growth
Recommend budget allocation and reallocation based on performance, seasonality, and business priorities
Identify whitespace opportunities across keywords, audiences, platforms, and ad formats
Align paid media efforts to funnel stages and campaign goals
Drive MQLs, SQLs, and pipeline contribution, not just traffic
Partner with Sales and RevOps to ensure strong lead quality and attribution
Optimize toward CPL, CAC, conversion rate, and pipeline velocity
Build, launch, and manage campaigns end-to-end across platforms
Own campaign structure, targeting, bidding strategies, budgets, and pacing
Continuously optimize for CPL, conversion rate, lead quality, and scale
Optimize campaigns with prioritizes tests based on impact, effort, and learning potential
Conduct in-depth keyword research to identify high-intent, high-ROI opportunities
Manage match types, negatives, and keyword expansion
Optimize campaigns for relevance, efficiency, and quality score
Write, test, and refine ad copy across search, social, display, and video formats
Partner with design and content teams to develop effective creative
Run structured tests on messaging, formats, offers, and audiences
Partner with Product Marketing to improve landing page performance
Ensure alignment between ad intent, messaging, and user experience
Use performance data to recommend page-level improvements
Build and manage remarketing and retargeting campaigns
Support ABM, product-led, and sales-led motions with tailored audience strategies
Improve efficiency by re-engaging known users and accounts
Monitor competitor PPC activity to inform keyword, creative, and bidding decisions
Translate performance data into clear, actionable recommendations
Maintain dashboards and reports for leadership and stakeholders
Own paid media measurement across platforms, analytics tools, and CRM
Ensure accurate conversion tracking, offline conversion imports, and attribution alignment
Report out on OKR progression weekly within team and monthly to key stakeholders
Clearly communicate performance, insights, and recommendations to non-paid stakeholders
Translate data into concise narratives for leadership
Proactively flag risks, opportunities, and performance shifts
Manage paid media programs across multiple brands with distinct ICPs and funnel motions
Balance short-term performance with long-term growth and experimentation
Make informed tradeoffs across brands, channels, and campaigns based on business impact