Senior Power BI Reporting Analyst - GTM

Lexipol LLC•Frisco, TX

87d•Remote

About The Position

The Senior Reporting Analyst – GTM supports Lexipol’s Sales and Marketing teams by delivering reporting, analysis, and insights on pipeline performance, sales activity, and revenue trends within a subscription-based SaaS model. This role focuses on building reliable reporting, analyzing sales funnel performance, and helping stakeholders better understand key drivers of pipeline and revenue. You will work cross-functionally to provide visibility into performance and support data-informed decision-making.

Requirements

5+ years of experience in analytics, business intelligence, or reporting roles
Experience supporting Sales, Marketing, or GTM teams
Experience working in a B2B SaaS or subscription-based environment
Strong understanding of sales and pipeline metrics, such as: Pipeline coverage, Conversion rates, Sales cycle length, Win rates
Experience working with Salesforce data (Opportunities, Leads, Campaigns, Accounts)
Strong SQL skills with experience querying data in AWS Redshift
Proficiency in Power BI, including data modeling and dashboard development
Ability to translate data into clear, actionable insights
Strong communication skills and ability to work cross-functionally
Must be authorized to work in the US
Candidates must already live in the United States

Nice To Haves

Experience analyzing SaaS metrics such as ARR or MRR
Experience working with cloud data environments
Experience building scalable reporting solutions

Responsibilities

Build and maintain Power BI dashboards that provide visibility into: Pipeline health and coverage, Sales performance and conversion rates, Deal velocity and stage progression, ARR contribution from new business
Analyze end-to-end sales funnel performance, from lead through closed-won
Develop reporting that connects pipeline activity to revenue outcomes
Conduct analyses on: Conversion rates across sales stages, Sales cycle trends and bottlenecks, Pipeline quality and deal progression, Marketing contribution to pipeline
Support recurring reporting needs and help improve reporting accuracy and consistency
Enable self-service reporting for GTM teams
Collaborate with Sales and Marketing stakeholders to understand reporting needs and performance trends
Provide insights into pipeline performance, sales activity, and revenue trends
Support business reviews with data and reporting
Help identify trends, risks, and opportunities within pipeline and sales performance
Contribute to improving visibility into key GTM metrics and performance indicators
Work with stakeholders to align on pipeline definitions, funnel stages, and reporting metrics
Partner with Data Engineering to ensure reliable and consistent data from Salesforce
Act as a bridge between business users and technical teams for reporting needs