Senior Platform Enablement Lead

Nexxen•New York, NY

2d•$110,000 - $135,000•Hybrid

About The Position

The Platform Enablement team sits within Technical Services and serves as the strategic and technical advisory layer across Nexxen’s platform offerings. Platform Enablement Leads partner directly with clients, Sales, Client Success, Product, Analytics, and Data Product Consulting to maximize platform adoption, accelerate business outcomes, and shape future product innovation. This role combines deep platform expertise with strategic measurement and insights responsibilities. In addition to driving technical enablement and campaign performance, Platform Enablement Leads develop customized measurement approaches, deliver actionable business insights, elevate client sophistication, and act as trusted advisors across the campaign lifecycle. Members of the team embody five core values: Empower and Elevate, Be A Well of Knowledge, Data-Driven Problem Solving, Conscientious Communication, and Curious and Opinionated.

Requirements

7+ years of experience in digital media, ad tech, analytics, measurement, consulting, platform enablement, or related fields.
3+ years of hands-on programmatic experience including campaign design and optimization.
Demonstrated experience translating data into strategic business recommendations.
Strong analytical mindset with ability to convert data into business recommendations.
Experience building measurement frameworks and delivering insights from complex datasets.
Ability to synthesize multiple data sources into compelling narratives.
Experience with DSPs, ad exchanges, ad servers, optimization platforms, and measurement ecosystems.
Technical troubleshooting and structured problem-solving skills.
Experience working cross-functionally across Product, Engineering, Sales, and Client teams.
Executive-level presentation and storytelling skills.
Ability to influence stakeholders through consultative recommendations.
Experience facilitating workshops and strategic client conversations.

Nice To Haves

SQL and data querying experience preferred.
Tableau, Datorama, BI, or visualization experience preferred.
Familiarity with campaign effectiveness studies and third-party measurement methodologies.
Experience working with attribution, incrementality, brand studies, audience measurement, or cross-channel analytics.
Understanding of digital and TV media ecosystems.
BA/BS degree preferred or equivalent combination of education and relevant experience.

Responsibilities

Partner within assigned account pod(s) to drive strategic initiatives including testing roadmaps, measurement strategies, optimization frameworks, advanced tracking methodologies, and adoption of Nexxen portfolio products.
Serve as a strategic advisor to clients and internal teams by identifying opportunities to improve campaign outcomes, platform utilization, and long-term account growth.
Facilitate strategic client engagements including business reviews, product workshops, enablement sessions, and executive presentations.
Develop points of view on marketplace trends, industry changes, and emerging Opportunities.
Serve as a subject matter expert on Nexxen measurement capabilities and third-party research solutions.
Partner with clients and internal teams to determine optimal measurement approaches based on campaign goals, available data, feasibility, and expected Value.
Support measurement planning including: Study design recommendations, Testing methodologies, Incrementality strategies, Attribution approaches, Cross-platform insights.
Analyze and present measurement findings to clients, highlighting: Key learnings, Business impact, Optimization opportunities, Future recommendations.
Support activities to identify success stories and develop scalable case studies and best practices.
Support gathering market intelligence to synthesize trends into recommendations for Product and commercial teams.
Lead campaign optimization efforts alongside trading teams to establish scalable best practices.
Identify opportunities for experimentation and continuous improvement.
Develop testing plans and learning agendas to improve client outcomes.
Support advanced campaign troubleshooting and performance diagnostics.
Serve as the escalation point for advanced platform questions, technical investigations, and issue resolution.
Participate in ongoing education programs to ensure sustained platform Proficiency.