Senior Platform Developer

Klick•Toronto, ON

1d•CA$100,000 - CA$120,000•Hybrid

About The Position

Klick is seeking a dynamic and results-driven Senior Platform Developer on our Customer Experience Platform (CEP) team. This individual will oversee the execution and optimization of multi-channel marketing campaigns across a variety of platforms, with a focus on the Salesforce Marketing Cloud Engagement (SFMC) & Salesforce Data 360 (formerly Data 360). The ideal candidate brings a unique mix of operational excellence and hands-on experience with enterprise-level clients and platforms. The Senior Platform Developer is a client-facing role, responsible for leading discovery, planning activities and being hands-on and interfacing with other internal Klick teams for projects/new business opportunities to ensure successful deliveries. This role requires a variety of skills, from a high degree of business acumen to strong and wide-reaching technical competence, with good organizational skills, and outstanding interpersonal skills in a client-centric environment.

Requirements

5+ years of experience in digital marketing operations, with an emphasis on email marketing.
Deep, hands-on demonstrated experience with Salesforce Marketing Cloud.
Strong understanding of email marketing best practices, compliance (e.g., CASL, CAN-SPAM), and data segmentation.
Excellent project management, communication, and client-facing skills.
Comfortable being both strategic and hands-on when required.
Certifications in Salesforce Marketing Cloud (e.g., Email Specialist, Administrator, Consultant).
Familiarity with HTML/CSS, AMPscript, SSJS, SQL for data queries.

Nice To Haves

Experience in Salesforce Data 360 is considered an asset.
Experience in other ESP/Marketing Automation Platforms (e.g., Marketo, Klaviyo, HubSpot..etc), CRMs, or any other Salesforce Products is considered an asset.
Experience working within regulated industries such as pharmaceutical, life sciences, or financial services is considered an asset.

Responsibilities

Partner with internal stakeholders and business teams to design, document and build Salesforce Marketing Cloud solutions that align with business objectives and customer journey strategies.
Architect and implement automation workflows using Journey Builder, Automation Studio, and Email Studio to deliver personalized, timely, and compliant customer communications.
Integrate Salesforce with other internal and third-party applications using APIs, middleware, and web services (REST/SOAP).
Write and optimize SQL queries for data segmentation, transformation, and campaign targeting within SFMC’s Data Extensions.
Build and maintain Cloud Pages using HTML, CSS, JavaScript, and AMPscript for personalized landing pages, preference centers, and form experiences.
Configure and troubleshoot automations, triggered sends, and integrations across Marketing Cloud modules.
Collaborate with CRM, data, and integration teams to ensure accurate and secure data flows between SFMC, Salesforce CRM (Sales/Health Cloud), and other systems.
Maintain best practices for data hygiene, contact management, and compliance (CAN-SPAM, GDPR, HIPAA where applicable).
Develop documentation, reusable components, and process standards for ongoing platform improvements.
Act as a subject matter expert for Salesforce Marketing Cloud technologies, staying up-to-date with new features, best practices, and evolving use cases.
Develop a strong understanding of broader CRM martech ecosystems, including the role of platforms such as CDPs, data warehouses, integration layers, and service buses in enterprise client solutions.
Establish and maintain best-in-class campaign operations processes to ensure high quality, and consistency of campaign delivery.
Oversee the development and deployment of email marketing campaigns across marketing activation platforms, with a strong emphasis on Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
Have a strong understanding of how CRM ecosystems work and how the Salesforce Marketing Cloud works with the core Salesforce platform (i.e.: SFDC).
Drive innovation by evaluating and implementing new processes, AI technologies, and automation strategies to improve campaign efficiency and effectiveness.
Provide hands-on leadership for key campaigns, offering guidance on complex campaign builds, personalization, dynamic content, and journey design.
Troubleshoot issues and implement solutions quickly to maintain campaign performance and client satisfaction.
Work with Project Managers to validate and optimize project plans.
Be an advocate for standardization and efficiency with the Campaign Operations team.