Senior Platform Architect (SFMC)
About The Position
As a Senior Platform Architect, you bring deep hands-on Salesforce Marketing Cloud (SFMC) expertise and a strong consulting mindset. Reporting to the Technical Manager, you will guide clients on best practices, provide technical leadership, and help design, build, and optimize digital messaging programs across email, mobile, and related channels. This is a delivery-focused architect role. You will lead solution patterns, platform optimization, and technical execution without owning enterprise-wide architecture. You will act as a trusted technical advisor to clients and internal teams, supporting strategic decisions while remaining hands-on within the platform.
Requirements
- 5 or more years of hands-on Salesforce Marketing Cloud Engagement experience
- Proficiency in AMPscript, SSJS, SQL, and familiarity with GTL
- Experience with REST and SOAP API integrations
- Strong understanding of platform components including Data Extensions, Contact Builder, Audience segmentation, Journey Builder, and Automation Studio
- One or more Salesforce certifications preferred such as Marketing Cloud Email Specialist, Administrator, Marketing Cloud Consultant, or Developer
- Experience with SFMC Connector or similar integration methods
- Background in technical implementation, development, or platform configuration
- Experience in a client-facing or consulting role
- Ability to communicate technical concepts clearly
- Strong problem-solving skills and comfort working through ambiguity
- Ability to lead requirements gathering and technical discovery sessions
- Understanding of digital messaging best practices across email, SMS, and mobile or push channels
- Familiarity with CAN-SPAM, GDPR, and related compliance requirements
Responsibilities
- Design and support scalable SFMC solutions for assigned clients
- Translate business requirements into clear, implementable technical configurations
- Conduct platform audits and health checks to identify risks and optimization opportunities
- Build and refine automations, journeys, segmentation logic, and campaign workflows
- Develop solutions using AMPscript, SSJS, SQL, and GTL
- Support REST and SOAP API integrations in partnership with senior technical leaders
- Maintain a strong understanding of SFMC data architecture including Data Extensions, Automations, Journey Builder, and Contact Builder
- Serve as the primary technical subject matter expert for assigned clients
- Provide proactive recommendations and guidance on new capabilities and best practices
- Explain technical topics in clear terms for both technical and non-technical audiences
- Contribute to client engagement roadmaps aligned to business goals and digital marketing standards
- Create and maintain solution documentation such as workflow diagrams and technical specifications
- Contribute to internal best practices, reusable assets, and shared delivery standards
- Document platform patterns and lessons learned to strengthen internal capabilities
- Work closely with developers, project managers, strategists, and analytics teams
- Troubleshoot platform issues and escalate complex problems when needed
- Stay current on SFMC releases and apply updates to client solutions
- Ensure reliable, high-quality, on-time delivery across all technical workstreams
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
