Senior Performance Video Producer - International

Hard Rock Digital • Toronto, ON

33d • Hybrid

About The Position

Hard Rock Digital is building a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. They are seeking a Senior Content Producer for the Creative Marketing team to help shape the launch of Hard Rock Digital in Canada. This role involves producing, editing, and shipping mobile-first creative content that is authentic, culturally resonant, and tailored for Canadian audiences across various platforms. The producer will create social-first videos, editorial content, creator collaborations, and campaign materials that feel native to social media feeds and align with the Hard Rock brand. This is a collaborative, hands-on role within a small team, requiring the ability to work on tight-turn projects and stay ahead of the sports and casino promotion calendar, with a focus on connecting with a Canadian audience.

Requirements

• 5+ years in a creative production role, ideally with experience in brand or digital marketing and short-form video content.
• Deep knowledge (or strong interest) in iGaming, sports betting, or casino content.
• A portfolio showcasing mobile-first, short-form video content (TikToks, Reels, story-first executions).
• Experience scaling influencer or UGC programs across platforms like TikTok, YouTube Shorts, and Instagram.
• Comfortable interpreting content performance data to inform creative decisions and iteration.
• Well-versed in platform nuances and trends across Facebook, Instagram, YouTube, TikTok, Snapchat, and more.
• Fluent in Premiere Pro and After Effects.
• Proficiency with AI-powered content tools, including video and image generation platforms (e.g., Runway, Pika, Sora, Midjourney) and AI-enhanced editing and post-production tools (e.g., Adobe Firefly, Topaz Video AI).
• Comfortable working with legal and compliance teams in a regulated industry.
• Familiarity with Canadian gaming regulations or willingness to learn.

Nice To Haves

• Experience with Canadian markets.
• Dabbled in Figma or Photoshop.
• Familiarity with Canadian gaming regulations.

Responsibilities

• Collaborate with a team of creatives to elevate the quality of work, bringing a fast, smart, and culturally aware creative perspective.
• Serve as a key creative voice for the international expansion into Canada, ensuring content reflects local culture, tone, and market context.
• Ensure all assets comply with responsible gaming standards, offer disclaimers, age-gating, and Canadian regulatory requirements.
• Oversee production for high-impact content across social, UGC, and influencer channels, managing timelines and budgets.
• Travel to and produce campaign shoots, bringing creative vision to life on location, managing logistics, and directing talent.
• Source, guide, and scale a network of content creators, with a focus on Canadian voices, to represent the Hard Rock Digital brand.
• Edit short-form videos, cut reels, mock up stories, and create assets for timely moments like live games or new market launches.
• Translate offers, promotions, and campaign briefs into content plans for Canadian audiences in partnership with leadership.
• Review content performance data to optimize creative output, test new formats, and iterate based on results.
• Manage production budgets and negotiate creator deals.

Benefits

• Competitive compensation
• Flexible vacation allowance
• Remote or Hybrid Flexibility
• Opportunities for in-person collaboration at Austin or Florida headquarters
• Innovative Environment
• Growth Opportunities
• Diverse and Inclusive team

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed