Senior Performance Marketing Strategist - Personal Health Care
About The Position
The Senior Performance Marketing Strategist leads the development and activation of performance media strategies that drive digital commerce growth aligned with P&G Personal Healthcare brand goals. This role blends strategic leadership with hands-on performance management—owning campaign approach, activation guidance, optimization, measurement design (including tagging and testing), and cross-functional coordination to ensure performance investments work in synergy with national media and broader growth plans. To be successful in this role, we’re looking for a leader who is adept at defining: Clear performance media strategy tied to category growth goals, with defined channel roles and investment logic. Repeatable optimization system: always-on pacing governance, structured testing plan (tagging + A/B), and performance reporting that drives decisions. Search + retail media plan that improves discoverability and conversion through keyword strategy, eRS briefs, and continuous optimization. Strong cross-plan integration with national media which reduces redundancy and increases total effectiveness. Consistent stewardship against media buying principles and governance, with documented best practices and scalable operating rhythms.
Requirements
- Bachelor's Degree in Marketing, Business, Communications, Advertising, or related field.
- 3-5 years of experience in performance media (preferably consumer goods); experience driving indirect sales is a must.
- Proven track record of driving DTC brand growth with media and delivering results, including social selling platforms.
- Strong understanding of ecommerce technologies, platforms, data, and best practices.
- Deep knowledge of digital marketing channels including retail media, eRetail search, social (Meta & TikTok), SEO, SEM, programmatic, and affiliate marketing.
- Strong analytical skills and proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and ecommerce platforms.
- Excellent communication, leadership, and collaboration skills with the ability to influence and inspire cross-functional teams; proven operational discipline.
- Unrelenting passion for driving digital sales outcomes with media and belief that more is possible; agile and thrives in a fast-paced environment.
- Independent operator who performs well in ambiguity; influential internally and externally; high curiosity and challenges norms.
- Ability to work hybrid schedule in Cincinnati, OH based office.
Responsibilities
- Lead and direct the development and implementation of media strategies that drive digital commerce growth aligned with category goals.
- Translate business objectives into performance plans and channel roles across priority digital ecosystems (e.g., retail media, eRetail search, social, programmatic, affiliate).
- Launch and manage performance marketing campaigns across digital channels; own day-to-day trading and bid management to maximize outcomes (e.g., ROAS, CPA, LTV).
- Continuously optimize campaigns based on performance data and insights—monitor pacing, budgets, bids, and delivery vs. KPI commitments.
- Utilize data-driven insights to monitor performance and identify/exploit optimization opportunities across creative/message, audience, and media activation.
- Ensure performance investments are optimized to complement and work in synergy with national media investments—minimizing redundancy and maximizing effectiveness across the full plan.
- Ensure all performance marketing activities adhere to P&G media buying principles and governance.
Benefits
- Total rewards at P&G include salary + bonus (if applicable) + benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
