Senior Performance Marketing Manager, Direct Mail and Offline Growth,

Upstart

9h•Remote

About The Position

Upstart is a leading AI lending marketplace that partners with banks and credit unions to expand access to affordable credit. The company uses advanced AI and a proprietary platform to make smarter, fairer lending decisions. Upstart is a digital-first company, offering flexibility in work location, with most employees working remotely while maintaining intentional in-person connections through team events. The Growth team at Upstart focuses on scaling customer acquisition through marketing, data, and technology. Direct Mail is a key channel within this team, crucial for reaching new borrowers and driving business performance, particularly for the Home Equity Line of Credit (HELOC) product. This role offers significant ownership, including P&L responsibility, and the opportunity to solve complex, high-impact problems in partnership with cross-functional teams.

Requirements

Bachelor’s degree or equivalent practical experience
5+ years of experience in performance marketing, growth marketing, or analytics-driven marketing roles
Experience owning and executing end-to-end marketing campaigns, including strategy, testing, and performance analysis
Experience managing marketing budgets and optimizing for measurable ROI or P&L outcomes
Experience designing and analyzing controlled experiments (e.g., A/B testing, incrementality testing, or similar methodologies)

Nice To Haves

Experience with Direct Mail marketing strategy, execution, or channel ownership
Experience working across multiple marketing channels (e.g., digital, offline, lifecycle)
Knowledge of measurement frameworks such as incrementality testing, geo-lift, or attribution modeling
Experience working in regulated industries such as financial services, insurance, or healthcare
Skills in SQL, Looker, or similar tools to analyze and interpret large datasets

Responsibilities

Own end-to-end Direct Mail strategy and execution for HELOC, including audience targeting, creative development, testing, and campaign operations
Build our broader offline growth channels (OOH, linear TV, and brand testing)
Manage and optimize millions in annual spend, with accountability for ROI and incremental business impact
Partner with Machine Learning and Data Science teams to develop and refine targeting models that improve customer acquisition efficiency
Design and execute rigorous testing frameworks (e.g., incrementality, geo-lift, A/B testing) to evaluate performance and inform strategy
Analyze campaign and customer data to generate insights and translate findings into actionable growth opportunities
Develop new playbooks to reach and convert underserved or underperforming customer segments, including emerging HELOC use cases
Collaborate cross-functionally with Product, Engineering, Analytics, and Creative to scale channel performance and influence roadmap decisions
Communicate strategy, performance, and insights to leadership, connecting channel outcomes to broader business goals

Benefits

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees
Affordable medical, dental, and vision coverage, with multiple plan options - Upstart covers 90% to 100% of the cost depending on the plans you choose
Health Savings Account contributions from Upstart for eligible plans
Income protection benefits, including company-paid Basic Life, AD&D, and Short- and Long-Term Disability coverage, with options to purchase supplemental coverage
Paid time off, sick and safe time, and company holidays
Paid family and parental leave to support caregiving and major life moments
Family-centered benefits through Carrot and Cleo, supporting fertility, parenthood, and caregiving
Employee Assistance Program (EAP) offering mental health support and life-centered resources
Financial wellness resources, including access to financial planning tools and a financial concierge service
Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
Connection and community through team events and onsites, all-company updates, and employee resource groups (ERGs)
Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our four offices, located in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!).