Senior Performance Management Marketing Specialist

Northern Trust • Chicago, IL

19d • Hybrid

About The Position

The Senior Performance Management Marketing Specialist operates at the intersection of business insights, marketing strategy and analytics. They will develop holistic measurement plans, analyze campaign data, report on marketing performance and develop insights and actionable recommendations. Working with the Performance Marketing Strategy team, they will develop success measures, provide data-driven strategies and partner with regional teams to support performance reporting. They will contribute to storytelling that drives action and highlights the value of marketing across National and Regional teams.

Requirements

• 4-6 years of experience in analytics, marketing operations, and/or digital media.
• Proven experience with Salesforce including creating reports and dashboards; Salesforce Financial Services Cloud highly preferred.
• Excellent data visualization and storytelling skills to communicate insights and recommendations.
• Understanding of paid media ecosystem (especially paid social, programmatic, and paid search).
• Experience with customer relationship management systems, email marketing, and nurture campaigns.
• Experience with data visualization tools such as Google Data Studio and PowerBI.
• Familiarity with marketing automation platforms is required; Marketo preferred.
• Proven expertise in multi-tasking – serving multiple projects simultaneously.
• Persuasive and effective written and verbal communications skills, along with strong listening skills.

Responsibilities

• Supports the reporting process as needed and develops similar processes to be rolled out to regional team including campaign observations, insights, and recommendations to stakeholders.
• Establishes regional templates for reporting and works with regional teams on tracking and reporting on marketing programs.
• Provides data to marketing partners, stakeholders and leadership to help assess marketing strategy and make marketing decisions.
• Creates and maintain appropriate marketing key performance metrics for marketing campaigns to determine effectiveness.
• Collaborates with team members to trouble-shoot and problem-solve on measurement challenges. Able to support the team as a sounding board for their work and insights. Seeks to continually optimize measurement and metrics.
• Advises and educates the internal team and regional marketers on strategic measurement and advanced analytics topics.

Benefits

• Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees