Specialist, Performance Marketing

KFC•Plano, TX

1d•$78,300 - $82,800•Onsite

About The Position

As a Performance Marketing Specialist, you'll play a crucial role in driving Pizza Hut's digital marketing success. Your primary responsibility will be to manage and optimize complex paid media campaigns, ensuring they align with our brand's objectives. This role requires a high level of operational expertise, problem-solving skills, and a keen eye for detail. You'll collaborate with cross-functional teams and media agencies to ensure timely and accurate campaign execution, while also contributing to process improvements and efficient workflow systems.

Requirements

5+ years of experience in digital marketing, paid media operations, or performance marketing.
Hands-on experience with Google Ads, Meta, DSPs, and marketing analytics dashboards.
Strong problem-solving skills, especially in troubleshooting complex campaign issues.
High proficiency in data organization, validation, and interpretation for decision-making.
Exceptional attention to detail and strong project management abilities.
Proactive approach to maintaining operational accuracy and resolving issues independently.
Effective collaboration skills in a fast-paced, high-volume marketing environment.
Excellent communication and interpersonal skills for cross-functional collaboration.
A results-driven mindset with a passion for digital marketing and campaign optimization.

Nice To Haves

Experience with QSR, retail, or consumer brands is preferred.

Responsibilities

Independently manage trafficking and QA for multi-channel campaigns, ensuring accurate setup across platforms.
Resolve complex trafficking issues and monitor campaign pacing, delivery, and targeting accuracy.
Provide input for quarterly planning, including timelines, feasibility, and operational requirements.
Oversee end-to-end asset trafficking for creative needs, maintaining structured asset organization systems.
Validate data accuracy across reporting tools and summarize performance trends for team leadership.
Serve as a key operational contact with media agencies, coordinating with internal teams for asset alignment.
Support financial accuracy through budget tracking, invoice validation, and reconciliation.
Document and refine trafficking and reporting procedures for consistent campaign execution.
Identify operational gaps and recommend improvements to enhance efficiency and reduce errors.
Participate in multi-quarter projects to improve workflow systems and campaign execution processes.