Performance Marketing Specialist

FareHarbor•Denver, CO

7d•$64,080 - $96,120•Hybrid

About The Position

As a Performance Marketing Specialist, you will play a critical role in executing and optimizing our clients' search marketing campaigns. You will work closely with our distribution and commercial teams to manage performance marketing campaigns and promote FareHarbor clients’ online direct presence. This is a fantastic opportunity for someone with a foundational understanding of search marketing, data analytics and a desire to learn and grow in the field.

Requirements

Advanced understanding of search engine marketing (SEM) and pay-per-click (PPC) advertising.
Proven expertise with Google Ads, Google Analytics, and other relevant tools.
Exceptional analytical skills with meticulous attention to detail.
Excellent communication and leadership skills.
Demonstrated ability to learn and adapt in a rapidly evolving environment.
3+ years of professional experience in performance/search marketing.

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, or a related field.
Strong knowledge of SEO best practices.
Ability to use Looker Studio or Tableau as a reporting tool
Ability to query databases (MySQL).
Experience in working with a portfolio of clients preferred
Google Ads Certification.

Responsibilities

Manage performance marketing campaigns for a portfolio of clients, focusing on direct advertising initiatives.
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Optimize ad copy, landing pages, and overall campaign performance to maximize client ROI.
Assist in the planning, execution, and optimization of paid search and display advertising campaigns on platforms such as Google Ads, Meta Ads and Bing Ads.
Monitor and analyze campaign performance data, making adjustments to improve ROI and achieve client goals.
Conduct keyword research and create compelling ad copy to drive targeted traffic.
Work closely with senior team members to align search marketing strategies with overall client objectives.
Prepare regular reports on campaign performance, providing insights and recommendations for improvement.
Develop dashboards and advanced reporting to keep our management and clients updated on the latest account performance.
This role will ideally require extracting and manipulating data from a PostgreSQL database to create advanced reports and offer new perspectives. If you are not already familiar with a database query language, you will be expected to learn it
Stay up-to-date with the latest trends and best practices in search marketing.