Field Marketing Specialist, Performance - LA

Salomon • Los Angeles, CA

4d

About The Position

The Field Marketing Specialist is responsible for coordinating and executing a unified and consistent brand experience in the region, with an emphasis on supporting the run specialty channel and key accounts as directed. This role acts as the hub, working collaboratively with sales agencies, partners, and ambassadors, while building relationships to elevate the brand at relevant distribution points. This position acts as the face of the brand in the field and provides valuable insight on industry trends, competitor benchmarking, and product feedback. Responsible for supporting sell-through and driving consumer demand at multiple touchpoints, this position will focus on activating demos, trials, and events with run specialty accounts and target consumer run groups. The Field Marketing Specialist is responsible for supporting the growth of the Salomon business in Los Angeles and extending as directed. This is a full-time position with 85% travel in territory.

Requirements

• 1-3 years practical experience in the running industry is preferred.
• B.S. or B.A. in Business, Marketing or related field, or equivalent combination of education and related experience
• Ability to build and maintain strong professional relationships
• Planning, organizing and preparation
• Presentation skills
• Strong self-awareness and ability to work with a diverse group of stakeholders
• Excellent communication skills
• Self-motivated with the ability to manage multiple projects at once
• Budget management
• Passionate about their sport practice

Responsibilities

• In-Store Experience/ Shopper Marketing Work closely with the territory sales agency to understand the run specialty & priority outdoor specialty accounts to build seasonal sell through support plans
• Conduct in-store and/or online training sessions with identified accounts to develop product experts and brand champions
• Deliver presentations that will elevate staff engagement and create loyal in-store advocates for our products, programs, and consumer initiatives
• Coordinate and execute sell-through contests with identified accounts in collaboration with territory sales agency with both shop pros and consumers
• Execute point-of-purchase displays, refresh brand assets, and support merchandising guidelines in store as outlined by the Shopper Marketing team and in coordination with territory sales agency
• Support new product launches by coordinating consumer events with run specialty store marketing teams
• Dedicate significant weekly time to retail hours at top priority accounts
• Support territory sales agency with run specialty sell-in appointments as needed
• This role will be the marketing point of contact for our exciting Salomon store expansion in the LA market. This includes store staff training, community events and relationship building
• Community Marketing Plan and execute consumer events that focus on new product demos with new-to-brand consumers and retail agnostic to drive the brand demand
• Build brand affinity and community engagement through other activations (i.e. Salomon TV screenings, How to Trail Run workshops, run clubs, hike clubs, product launches).
• Support national & sponsored events in territory as outlined by the Brand Team
• Collaborate with sales agencies at agreed upon consumer trial events & experiences
• Manage regional brand ambassadors: Train, facilitate product needs, schedule events and ensure adherence to community guidelines.
• Work with community ambassadors to support review generation on salomon.com
• Execute marketing activations with our key accounts in epicenters
• Digital Maintain local event calendar on Contentful platform on salomon.com
• Support review strategy by working with community ambassador team
• Support digital toolkit distribution and usage with specialty accounts to ensure the brand is best represented on specialty etail platforms
• Other projects to be assigned
• Tracking and Reporting : Manage travel expenses and local marketing budget as assigned with on-time expense reports
• Use identified tracking tools for KPIs as directed (example: Replsy, Contentful, Seasonal Playbooks)
• Create and maintain a comprehensive list of all brand ambassadors / shop pros by sport and category. This should include contact information, products used and social channels
• Lead, manage, and help create a return on investment model for community ambassadors

Benefits

• Hybrid work schedule
• A generous PTO policy, plus 15 paid annual holidays and 3 floating holidays
• Half-day Fridays for 5 months of the year
• An exceptional employee discount on all our products and sister brands (Arc’teryx, Armada, Atomic, Wilson)
• Receive a stipend to help us get outside and stay active
• Opportunities to engage in the community and with industry partners

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1,001-5,000 employees