Senior Performance Creative Designer

Optimal•Austin, TX

3d•Hybrid

About The Position

Optimal is seeking a conceptual, strategic, and data-driven Senior Performance Creative Designer to join their creative team. This role focuses on ideating, designing, and executing performance-oriented advertisements that drive measurable results. The Senior Performance Creative Designer will be a leader, developing high-impact ad concepts and delivering assets that drive clicks and conversions. This is an opportunity to help build a creative function from the ground up, working closely with the creative lead to establish processes for high-performing work and mentor future team members. Optimal is a performance marketing agency that uses data, technology, and people to achieve client marketing goals across digital media, advertising, paid media, marketing, communications, audience data, and analytics. The company offers proprietary training programs for personal and professional development.

Requirements

5+ years of professional design experience, ideally with a background in paid media, performance marketing, or an agency environment
Excellent attention to detail with a drive to deliver great work and a willingness to accept constructive and collaborative feedback
A performance-focused portfolio that showcases your ability to create high-volume ad creative across multiple platforms. Your portfolio must demonstrate strong design skills in typography, layout, color theory, and visual hierarchy.
Expert proficiency in the Adobe Creative Suite (Photoshop, Illustrator, After Effects, and Premiere Pro) and Figma
Proficient in video editing and motion graphics ideation and execution
Experience with generative AI tools like ElevenLabs, Sora, Veo, ChatGPT Image Gen, Adobe Firefly, etc.
Exceptional communication and presentation skills, with the ability to articulate the "why" behind your design decisions to internal teams and clients.
Excellent time management and organizational skills, with the ability to prioritize tasks and manage multiple projects simultaneously in a fast-paced environment.

Nice To Haves

HTML5/Adobe Animate experience
Advanced video editing and motion graphics skills (e.g., 3D, complex character animation)
Prior experience mentoring or managing junior creatives
Experience designing and prototyping high-fidelity landing pages (UI/UX)

Responsibilities

Design and produce high-quality static, animated (GIFs, motion graphics), and video creative assets.
Design for and adapt creative across all major paid media platforms (Meta, TikTok, Instagram Reels, YouTube, Google Display Network, CTV, DOOH, etc.), understanding the unique specs, user behaviors, and digital ad trends of each.
Uphold and push client brand guidelines, ensuring all creative fits the client's brand, speaks to their brand pillars, and drives traffic.
Communicate and assess creative needs with account teams.
Collaborate with creative strategists and account managers to define creative strategy, scope, and estimated turnaround times.
Manage creative projects from end-to-end with minimal oversight, anticipating potential challenges and managing stakeholder expectations to meet all internal and external deadlines.
Regularly assess developing trends in digital media, including developments in generative AI, and apply that knowledge to creative decision-making.